A Study of the Functioning Of Rural Market of Kanke Block, District Ranchi (Bihar)
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Date
1987
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Birsa Agricultural University, Ranchi
Abstract
On the basis of the results obtained from the present investigation the following conclusion can be drawn and recommendation be made :-
1. In all the three selected markets infra- structure facilities were found to be very inadequate. Although, Pithoria market is a regulated one it also lacked the basic infra-structure faculties.
In the light of the fact that infra –structure facilities are necessary for successful functioning of a market yard boundary wall lighting facility dispensary storage facilities cattle shed urinal canteen rest house etc. should also be provided in each market.
It is also suggested that some specific agencies should be created in each market to perform functions like transportation grading sorting weighing and checking of various marketing activities. A regular price information system should also be established so that farmers can get a fairer price for their produce.
2. In all the three markets small farmers were found to be more efficient in marketing their produce and obtained maximum share in consumer’s rupee. This was because they had little marketable surplus of cauliflower. This was because they had little marketable surplus of cauliflower and marketed it at negligible transportation cost. As a result there was little marketing cost incurred in the sale of their product.
In the light of the above observation it is suggested that more rural markets should be developed around the production centers, so that farmers can sell their meager products in these markets directly to consumers and get better remuneration. In contrast to this medium and large farmers sold their produce through wholesaler or retailers and thus incurred more marketing cost and obtained less share of the price paid by the consumer .Thus the sales of the products should be courage and the involvement of middlemen should be discourage.
3. Number of channels involved in the sale of cauliflower is found to be related significantly with variation in the profit margins across the three market analysis .Thus to promote a better marketing process of cauliflower the rural; markets of Ranchi a direct sale of the produce should be encouraged .This conclusion provides statistical support to the conclusion drawn above.