A STUDY OF INVESTOR PERCEPTION AND AWARENESS ON MUTUAL FUNDS IN SHIMLA TOWN

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dc.contributor.advisorKUMARI, NISHA
dc.contributor.authorROHIT
dc.date.accessioned2019-12-18T09:04:39Z
dc.date.available2019-12-18T09:04:39Z
dc.date.issued2019-07
dc.description.abstractABSTRACT The role of Indian mutual fund industry as significant financial service in financial market has really been noteworthy. In fact, the mutual fund industry has emerged as an important segment of financial market of India, especially in channelizing the savings of millions of individuals into the investment in equity and debt instruments.. This study analyses the impact of different demographic variables on the attitude of investors towards mutual funds. The study focused on understanding the awareness and preferences of mutual fund investor and to assess the market potentiality of mutual funds. To this end, 50 respondents of Shimla City (H.P.), having different demographic profiles were surveyed. The study reveals that the majority of investors have formed positive attitude towards mutual fund investments but there is a need to make investors aware of different aspects of mutual funds. It is suggested that investors should be made aware of the benefits of debt funds as these are not opted by many investors.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810137962
dc.keywordsmutual fund,financial service, financial marketen_US
dc.language.isoenen_US
dc.pages26+XIIen_US
dc.publisherUHF,NAUNIen_US
dc.subAgricultural Business Managementen_US
dc.subjectnullen_US
dc.thememutual fund,financial service, financial marketen_US
dc.these.typeM.B.A.en_US
dc.titleA STUDY OF INVESTOR PERCEPTION AND AWARENESS ON MUTUAL FUNDS IN SHIMLA TOWNen_US
dc.typeThesisen_US
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