A STUDY OF INVESTOR PERCEPTION AND AWARENESS ON MUTUAL FUNDS IN SHIMLA TOWN
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Date
2019-07
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UHF,NAUNI
Abstract
ABSTRACT
The role of Indian mutual fund industry as significant financial service in financial
market has really been noteworthy. In fact, the mutual fund industry has emerged as an
important segment of financial market of India, especially in channelizing the savings of
millions of individuals into the investment in equity and debt instruments.. This study
analyses the impact of different demographic variables on the attitude of investors towards
mutual funds. The study focused on understanding the awareness and preferences of mutual
fund investor and to assess the market potentiality of mutual funds. To this end, 50
respondents of Shimla City (H.P.), having different demographic profiles were surveyed. The
study reveals that the majority of investors have formed positive attitude towards mutual
fund investments but there is a need to make investors aware of different aspects of mutual
funds. It is suggested that investors should be made aware of the benefits of debt funds as
these are not opted by many investors.
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