An analysis of meat consumption pattern and its retailing: a case of Dharwad district
| dc.contributor.advisor | S.B.Majahanashetti | |
| dc.contributor.author | H.N.Raghavendra | |
| dc.date.accessioned | 2016-08-10T09:14:27Z | |
| dc.date.available | 2016-08-10T09:14:27Z | |
| dc.date.issued | 2007 | |
| dc.description.abstract | The present study made an attempt to analyze the existing consumption pattern of meat types by individual households and bulk consumers, and individual household’s preference for different meat types. The study also worked out the economics of retailing of selected meat types. The primary data was collected for the year 2006-07 and used in the analysis. A majority of the households consumed chicken and mutton followed by beef and pork as it was required for preparing curry, biryani, fry, etc. Husbands made the meat consumption decisions in about 64.44% urban households and about 70.37% rural households respectively. The average household consumption was more in case of chicken and it varied from 40 gram/day to 384 gram/day in urban area and 25 gram/day to 129 gram/day in rural areas. All the hotels consumed chicken on daily basis followed by mutton and beef. Hotels utilized these meats for preparing curry, biryani, masala, etc. A majority of the hostels utilized chicken on weekly basis for preparing curry and fry. Most of the urban households ranked mutton first and chicken second. In rural areas, households ranked chicken first and mutton second. Both urban and rural households assigned beef and pork third and fourth ranks. Among the factors considered for purchasing meat, nutritive value was the most important among urban households. However, among rural households, taste was the most important factor. The average profit margin per kilogram of chicken, mutton, beef and pork was Rs.10.43, Rs. 16.11, Rs.13.93 and Rs.22.86 respectively. The major problems faced by the consumers and retailers were high price for chicken and mutton, fear of diseases for chicken, poor quality in case of beef etc. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/71798 | |
| dc.publisher | UAS, Dharwad | en_US |
| dc.sub | Agribusiness Management | |
| dc.these.type | M.B.A | |
| dc.title | An analysis of meat consumption pattern and its retailing: a case of Dharwad district | en_US |
| dc.type | Thesis | en_US |