An analysis of meat consumption pattern and its retailing: a case of Dharwad district
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Date
2007
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Publisher
UAS, Dharwad
Abstract
The present study made an attempt to analyze the existing consumption pattern of
meat types by individual households and bulk consumers, and individual household’s
preference for different meat types. The study also worked out the economics of retailing of
selected meat types. The primary data was collected for the year 2006-07 and used in the
analysis.
A majority of the households consumed chicken and mutton followed by beef and
pork as it was required for preparing curry, biryani, fry, etc. Husbands made the meat
consumption decisions in about 64.44% urban households and about 70.37% rural
households respectively. The average household consumption was more in case of chicken
and it varied from 40 gram/day to 384 gram/day in urban area and 25 gram/day to 129
gram/day in rural areas.
All the hotels consumed chicken on daily basis followed by mutton and beef. Hotels
utilized these meats for preparing curry, biryani, masala, etc. A majority of the hostels
utilized chicken on weekly basis for preparing curry and fry.
Most of the urban households ranked mutton first and chicken second. In rural areas,
households ranked chicken first and mutton second. Both urban and rural households
assigned beef and pork third and fourth ranks. Among the factors considered for purchasing
meat, nutritive value was the most important among urban households. However, among
rural households, taste was the most important factor.
The average profit margin per kilogram of chicken, mutton, beef and pork was
Rs.10.43, Rs. 16.11, Rs.13.93 and Rs.22.86 respectively.
The major problems faced by the consumers and retailers were high price for chicken
and mutton, fear of diseases for chicken, poor quality in case of beef etc.