STUDIES ON MARKET DEMAND OF TOMATO HYBRID SEEDS OF MONSANTO IN COMPARISON TO OTHERS
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Date
2014
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Publisher
Birsa Agricultural University, Kanke, Ranchi, Jharkhand
Abstract
Monsanto, a Denmark based International organization is manufacturing agro seeds in India. The
seeds include hybrid vegetable seeds, fiber seeds, millet etc. The study was carried out to find
out its marketing trend and demand in Gumla region of Jharkhand. Farmers and dealers were
contacted to get relevant data as per developed questionnaire based on this research finding
during 2014 it was found that the demand of Monsanto products are increasing due to
comparable price and high quality. The data related to cost, consumption, size of pack, major
seeds of Monsanto products and other company’s products were also collected. On the basis of
survey work, it was found that the quality of Monsanto products were found to be superior in
compared to other companies products. The market size of Monsanto products also found to be
in increasing trend. The sales of Monsanto products were found to be average in the year 2014.
Description
STUDIES ON MARKET DEMAND OF TOMATO HYBRID SEEDS OF MONSANTO IN COMPARISON TO OTHERS
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