STUDY ON PROCUREMENT OF OILSEEDS AND SALES MANAGEMENT OF EDIBLE OIL BY KARNATAKA COOPERATIVE OILSEEDS GROWERS FEDERATION LIMITED (KOF)
| dc.contributor.advisor | JAYARAM, M. S | |
| dc.contributor.author | ANANDA, C | |
| dc.date.accessioned | 2016-12-16T10:37:48Z | |
| dc.date.available | 2016-12-16T10:37:48Z | |
| dc.date.issued | 40782 | |
| dc.description.abstract | The research was conducted to study the procurement of oilseeds and sales management of edible oil by Karnataka Cooperative Oilseeds Growers Federation Limited (KOF). The primary data were collected by member farmers of KOF, personnel of KOF, distributors, stockists and retailers. The secondary data were collected from the audit reports, handouts of KOF and other published sources. KOF procures oilseeds from the Agricultural Produce Market Committees (APMC’s) through commission agents. KOF procures oil from its own processing unit, regional unions and also from private oil mills. Better price, less risky and absence of middlemen were the important factors which influences the sales of oilseeds by members/farmers to village trader. The pricing strategy for edible oil includes various components like cost of oil, packing cost, transportation cost, interest on working capital, value added tax and margins etc. Sales promotion expenses incurred was maximum on television and boards. The compound growth rate of net sales of edible oil of the KOF was 8.3 per cent. The seasonal indices of sales of edible oil of KOF were found to be maximum in the month of January. KOF is distributing the packaged edible oil brands to the consumers through its own retail outlets, distributors, stockists/ wholesalers, retailers, institutions and through organized retail outlets. The stockists and retailers average margin was found to be maximum on coconut oil and deepa lighting oil respectively. It was realized from the study that KOF brands required intensive promotions. | en_US |
| dc.identifier.other | Th-10095 | |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/90460 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Agricultural Sciences GKVK, Bangalore | en_US |
| dc.sub | Agricultural Marketing and Co-operation | en_US |
| dc.these.type | M.Sc | |
| dc.title | STUDY ON PROCUREMENT OF OILSEEDS AND SALES MANAGEMENT OF EDIBLE OIL BY KARNATAKA COOPERATIVE OILSEEDS GROWERS FEDERATION LIMITED (KOF) | en_US |
| dc.type | Thesis | en_US |