STUDY ON PROCUREMENT OF OILSEEDS AND SALES MANAGEMENT OF EDIBLE OIL BY KARNATAKA COOPERATIVE OILSEEDS GROWERS FEDERATION LIMITED (KOF)
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Date
40782
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Publisher
University of Agricultural Sciences GKVK, Bangalore
Abstract
The research was conducted to study the procurement of oilseeds
and sales management of edible oil by Karnataka Cooperative Oilseeds
Growers Federation Limited (KOF). The primary data were collected by
member farmers of KOF, personnel of KOF, distributors, stockists and
retailers. The secondary data were collected from the audit reports,
handouts of KOF and other published sources. KOF procures oilseeds
from the Agricultural Produce Market Committees (APMC’s) through
commission agents. KOF procures oil from its own processing unit,
regional unions and also from private oil mills. Better price, less risky
and absence of middlemen were the important factors which influences
the sales of oilseeds by members/farmers to village trader. The pricing
strategy for edible oil includes various components like cost of oil,
packing cost, transportation cost, interest on working capital, value
added tax and margins etc. Sales promotion expenses incurred was
maximum on television and boards. The compound growth rate of net
sales of edible oil of the KOF was 8.3 per cent. The seasonal indices of
sales of edible oil of KOF were found to be maximum in the month of
January. KOF is distributing the packaged edible oil brands to the
consumers through its own retail outlets, distributors, stockists/
wholesalers, retailers, institutions and through organized retail outlets.
The stockists and retailers average margin was found to be maximum on
coconut oil and deepa lighting oil respectively. It was realized from the
study that KOF brands required intensive promotions.