“MARKET POTENTIAL AND SATISFACTION LEVEL OF FARMERS’ FOR WATER SOLUBLE FERTILIZERS IN VADODARA DISTRICT OF GUJARAT” 2960
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Date
2019-08
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JAU, JUNAGADH
Abstract
The study on “Market potential and satisfaction level of farmers for water
soluble fertilizers in Vadodara district of Gujarat” was undertaken to assess market
potential, satisfaction level, resource use efficiency and brand wise use of water
soluble fertilizers. For the study convenience sampling method was used. Total 120
sample farmers were selected for the study. Socio-economic profile of farmers,
satisfaction level of farmers and brand wise use of water soluble fertilizers were
accessed by using tabular method, percentage analysis and graphical methods were
used to obtain the result. Resource use efficiency accessed by using Cobb- Douglas
production function. The result revealed that the majority (54.17 per cent) of the
farmers was middle to old age group, having medium land holding and majority of the
farmers had medium size of family and secondary level of education. Majority of the
farmers were use the bore-well as a source of irrigation. Majority of the farmers were
highly dissatisfied with price of water soluble fertilizers and highly satisfied with the
brand image, quality, availability and size of the packaging of water soluble
fertilizers. Market potential of the water soluble fertilizers was found 748800 kg. The
result of resource use efficiency of water soluble fertilizers was revealed that 65 per
cent variation in the yield of okra crops by the use of water soluble fertilizers and
fertilizers (X2=19:19:19) and (X3=13:00:45) had contributed to gross returns more
appreciably, there is bright scope of raising income through extensive use of the water soluble fertilizers. The study indicates increasing return to scale. Overall, for
optimizing the gross return and increasing the resource use efficiency there is need to
increase the use of the water soluble fertilizers. Majority of the farmers was use the
GSFC’s brands water soluble fertilizer in the Vadodara district.