Effectiveness Of Compact Disc (Cd) Lesson On Clean Milk Production Techniques Among Milkmen

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dc.contributor.advisorNarmatha, N.
dc.contributor.advisorBabu, M.
dc.contributor.advisorManivannan, A.
dc.contributor.authorMalliga, J.
dc.contributor.authorTANUVAS
dc.date.accessioned2018-02-02T09:30:38Z
dc.date.available2018-02-02T09:30:38Z
dc.date.issued2008
dc.description.abstractCommunication media plays an important role in dissemination of information to the farmers. Among these, Compact Disc is one of the electronic devices used for dissemination of animal husbandry information for rural development. This study was designed to measure the effectiveness of CD lesson on clean milk production techniques among milkmen. The present study was conducted at Sendamangalam and Erumaipatti blocks of Namakkal district in Tamil Nadu. A sample of thirty respondents from each block was selected by using simple random sampling technique. A well-structured, pre-tested interview schedule was prepared and the data were collected before and after viewing the CD lesson. The salient findings of the study were as follows: Majority of the milk vendors were middle aged and had middle school level of education. They were mostly in joint families and had milk vending + dairy farming + others as their occupation. Majority of the milk vendors belonged to landless, low level of income, low herd size category and high level of experience in milk vending. Most of the milk vendors had medium level of extension agency contact, availed credit from private finance institutions and not attended any training programmes. Milk vendors involved in the roles like, milking, collection and selling of milk, inform the available sources of feed and fodder, detection of estrus, identification of sick animals, advice in the treatment aspect and help in purchase or sale of animal and providing credit facilities. More than half of the respondents had high level of performance in overall role. In overall knowledge, majority of the respondents gained medium level knowledge and high knowledge gain was noticed in the subject matter area related to management of animals. The correlation analysis revealed that education, occupation, milk vending experience, training attended, extension agency contact and mass media exposure had a positive and significant relationship with knowledge level after viewing the CD lesson. The regression analysis revealed that the variables education, occupation and extension agency contact showed positive and significant relationship with post exposure knowledge level of the respondents. From the study it could be concluded that the compact disc lesson was found to be effective in increasing the knowledge level of milkmen cum vendors.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810040303
dc.keywordsVeterinary Science, Veterinary Animal Husbandry Extensionen_US
dc.language.isoen_USen_US
dc.pages1-6en_US
dc.publisherTANUVAS, Chennaien_US
dc.subVeterinary Extension Educationen_US
dc.subjectVeterinary Scienceen_US
dc.subjectAnimal Husbandry Extensionen_US
dc.themeVeterinary Extension Educationen_US
dc.these.typeM.V.Sc.en_US
dc.titleEffectiveness Of Compact Disc (Cd) Lesson On Clean Milk Production Techniques Among Milkmenen_US
dc.typeThesisen_US
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