Effectiveness Of Compact Disc (Cd) Lesson On Clean Milk Production Techniques Among Milkmen
Loading...
Date
2008
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
TANUVAS, Chennai
Abstract
Communication media plays an important role in dissemination of
information to the farmers. Among these, Compact Disc is one of the
electronic devices used for dissemination of animal husbandry information
for rural development. This study was designed to measure the
effectiveness of CD lesson on clean milk production techniques among
milkmen. The present study was conducted at Sendamangalam and
Erumaipatti blocks of Namakkal district in Tamil Nadu. A sample of thirty
respondents from each block was selected by using simple random
sampling technique. A well-structured, pre-tested interview schedule was
prepared and the data were collected before and after viewing the CD
lesson. The salient findings of the study were as follows:
Majority of the milk vendors were middle aged and had middle
school level of education. They were mostly in joint families and had milk
vending + dairy farming + others as their occupation. Majority of the milk
vendors belonged to landless, low level of income, low herd size category
and high level of experience in milk vending.
Most of the milk vendors had medium level of extension agency
contact, availed credit from private finance institutions and not attended any
training programmes.
Milk vendors involved in the roles like, milking, collection and selling
of milk, inform the available sources of feed and fodder, detection of estrus,
identification of sick animals, advice in the treatment aspect and help in
purchase or sale of animal and providing credit facilities. More than half of
the respondents had high level of performance in overall role.
In overall knowledge, majority of the respondents gained medium
level knowledge and high knowledge gain was noticed in the subject matter
area related to management of animals.
The correlation analysis revealed that education, occupation, milk
vending experience, training attended, extension agency contact and mass
media exposure had a positive and significant relationship with knowledge
level after viewing the CD lesson.
The regression analysis revealed that the variables education,
occupation and extension agency contact showed positive and significant
relationship with post exposure knowledge level of the respondents.
From the study it could be concluded that the compact disc lesson
was found to be effective in increasing the knowledge level of milkmen cum
vendors.
Description
Keywords
Veterinary Science, Animal Husbandry Extension