SALES POTENTIAL OF RICE VARIETIES DEVELOPED AND MARKETED BY PAN SEEDS AT BUNDU BLOCK IN RANCHI DISTRICT OF JHARKHAND
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Date
2015
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Birsa Agricultural University, Kanke, Ranchi, Jharkhand
Abstract
The study entitled “Sales potential of rice varieties developed and marketed by Pan
Seeds at Bundu Block in Ranchi district of Jharkhand” was undertaken to assess sales potential
of rice seed of Pan Seeds Pvt. Ltd., to identify the factors influencing demand of rice varieties
and to suggest marketing strategy for promoting rice varieties. Sixty farmers from six villages of
Bundu block were selected for the study. It was observed that average area under upland, middle
land and low land was nearly 35%, 46% and 19% in the villages. The proportion of irrigated and
unirrigated area was about 46% and 54% respectively in the selected villages. It was also
observed that four companies of rice seed were operating in the selected village in which Pan
Seeds Company and Pioneer Seed Company were the major players. The Bayer crop science and
Advanta were also operating in the area but their role was not much in seed sales to the farmers.
It was also found from the investigation that Dealer was the most important source of knowledge
for new rice variety. The second important source was Neighbour followed by Sales
Representative and Campaign, respectively. It was also found that near about 328 kg of rice
variety was sold by Pan Seeds Company in the selected villages. It was further observed from the
study that the most important factor for demand of rice variety in the village by the farmer was
quality of rice seed variety. The second important was yield of rice variety and the next
important factor was price of rice seed variety followed by insect/disease resistance. For
development of marketing it is necessary to provide facilities to farmers regarding seed
availability in the villages. It is also necessary to develop market of rice seed in the villages is
publicity of rice seed variety among farmers organize group discussion and also provide rice
seed at proper time, Similarly the quality and price are important for development market.
Description
SALES POTENTIAL OF RICE VARIETIES DEVELOPED AND MARKETED BY PAN SEEDS AT BUNDU BLOCK IN RANCHI DISTRICT OF JHARKHAND
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