STRATEGIES ADOPTED BY VNR SEEDS FOR PROMOTION OF HYBRID PADDY IN BALRAMPUR DISTRICT OF CHHATTISGARH
Loading...
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Birsa Agricultural University, Ranchi
Abstract
ed to farmers. Major findings were that the farmers’ acceptance of
hybrid seeds in different regions of Balrampur district of Chhattisgarh shows a positive
indication of growth of the seed industry. Therefore, seed companies are looking in the
state to open new markets to increase their share in seed sales. With enhanced productivity,
hybrid paddy technology will enable farmers to get more yield from less land, it means
crop diversification develop the new hybrid seeds and better quality of product in coastal
area and shallow low lands. This technology will play a major role in significantly
enhancing productivity of paddy in the country considering the greater scope of hybrid
paddy marketing. Many private companies are looking forward to enter in this market with
powerful marketing strategies.
The major seed companies working in Chhattisgarh state are VNR SEEDS PVT.
LTD., Syngenta, Pan seeds, Advanta, pioneer, Bayer, Dhanya, JK seeds. The study is
confined to strategies adopted by VNR seeds for promotion of hybrid paddy in
Chhattisgarh with the objectives to study on socio- economics profile of hybrid paddy
growing and to evaluate the brand awareness and farmer preference and to study
promotional strategies of VNR hybrid paddy seeds. Two blocks of Balrampur district
namely Kusmi and Shankargarh were selected purposively as VNR seeds operate in the
selected districts of Chhattisgarh and total respondents taken were 200. Altogether ten
retailers were selected from farmer portal. Data were analyzed using descriptive statistics
mainly frequency and percentage and presented as tables, bar chats and pie-chats.