INFORMATION NEED ASSESSMENT AND DISSEMINATION THROUGH DEVELOPMENT OF WEB-MODULE: A MULTISTAKEHOLDER ANALYSIS
Loading...
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
KARNATAKA VETERINARY ANIMAL AND FISHERIES SCIENCES UNIVERSITY, BIDAR - 585 226
Abstract
The present study was conducted to know the socio-economic profile of
multistakeholders, assess their information needs about dairy farming, evaluate the
developed web module in dairying among multistakeholders and identify constraints faced
by them in utilization of web module in dairying. Twenty five dairy farmers, ten veterinary
officers, five KMF officials, ten university scientists from each district of four
administrative divisions of Karnataka were selected, making a final sample size of 200
respondents through purposive and random sampling method. Information on feeding and
nutrition was highly required by multistakeholders, followed by breed selection and
identification of quality dairy animals. Based on the prioritization of information needs of
multistakeholders, the website was developed in Kannada language, with the aim of
disseminating the demand driven information. Majority of the respondents appreciated the
website. The perceived utility, information, technical and user attributes component
percentage of developed website were very high. Operational difficulties and inadequate
service were the constraints faced by farmers and university scientists respectively.
Inadequate technical knowledge/ skill was the constraint faced by majority of veterinary
officers and KMF officials. The website would be helpful in disseminating the credible
information and facilitate dairy farmers in implementing scientific dairy farming practices
and strengthen their economy by increasing productivity of their dairy animals.