STUDY ON MARKETING OF FERTILIZERS IN TUNGABHADRA COMMAND AREA OF KARNATAKA
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Date
2013-07-27
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University of Agricultural Sciences, GKVK
Abstract
The study on marketing of fertilizers was undertaken for the year
2012-13 in two taluks of Tungbhadra Command Area of Karnataka.
Tabular analysis, compound growth rate analysis and Garret ranking
tools were used to analyse the data. The findings of the study indicated
that amongst all the three nutrients, usage of phosphatic fertilizers
showed highest positive growth rate (12.49%) followed by Potassic
fertilizers (10.37%) and nitrogen fertilizers (6.55%). In case of agencywise
marketing of fertilizers, it was found that private sector had highest
share followed by Karnataka State Co-operative Marketing Federation
(KSCMF). With regard to agency-wise growth rate of fertilizers marketing,
private sector had highest growth rate. In Tungabhadra Command Area
NPK usage had positive growth rate of 8.95 per cent in 2012-13 over the
year 2002-12. Many fertilizer promotion activities under taken by firms,
shop hangers followed by banners and fairs are more effective in the
study area. The most influential means of advertisement for sale of
fertilizers was farmers meeting. Regarding problems encountered by
fertilizer distributors, period of credit sales and unhealthy competition
among the distributors were major constraints. These problems could be
addressed in a phased manner by suitable policy measures by the
government. As regards the problems encountered by farmers, poor
knowledge on composition of fertilizer application followed by
adulteration of fertilizers on creating artificial scarcity to pocket
maximise were the major problems. Thus, there is immediate need to
educate the farmers and to curb unscrupulous practices in the
marketing of fertilizers.
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Keywords
Agribusiness Management