Acceptability of technical knowledge on cotton cultivation through media in Haryana

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dc.contributor.advisorGoel, Rita
dc.contributor.authorYadav, Reeta Devi
dc.date.accessioned2017-06-03T03:53:26Z
dc.date.available2017-06-03T03:53:26Z
dc.date.issued2016
dc.description.abstractThe present study was conducted in Haryana state. Two districts viz. Sirsa and Fatehabad and 2 blocks from each district were selected purposively. Fifty farm families from each village selected randomly, thus comprising 200 farm families and total 400 respondents. Mechanization and technologies use and labour use pattern in cotton cultivation were assessed. Inter gender involvement, health hazards and other constraints faced by respondents in cotton cultivation were assessed. Standard procedure for development of media was followed. The effectiveness of printed booklet was assessed through several parameters. Overall weighted mean scores revealed that accuracy, coverage, objectivity, writing style, content presentation, illustration and compatibility was perceived to be high for all messages. Effectiveness of Compact Disc (CD) in terms of audio quality, video quality, presentation of message, content importance and suitability and text was rated as high. Inter consistency reliability for CD and booklet was found to be statistically significant at 5 per cent level of significance. Field applicability was also found to be high for all the messages. The impact of CD and booklet was found to be significant for gain in knowledge and change in attitude of male and female respondents. Education (r=.410*), land holding (r=.300*) and area under cotton cultivation (r=.297*) had positive and significant relationship and age (r=-.330*) had negative and significant relationship with knowledge acquisition of male respondents. Change in attitude was negatively significantly correlated with age (r=-.289*) and positively correlated with education (r=.335*) of male respondents. The effectiveness of media for female respondents had positive and significant correlation with education (r=.795*), land holding (r=.241*) and land under cotton cultivation (r=.299*), whereas age (r=-.547*) was negatively significantly correlated wi th knowledge acquisition. Change in attitude was negatively significantly correlated with age (r=-.271*) and positively correlated with education (r=.661*) of female respondents. Therefore, it can be concluded that male and female respondents who had cultivated cotton educated and having more land holding had knowledge acquisition and favorable attitude towards improved cotton cultivation after exposing them through CD and booklet.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810014609
dc.language.isoenen_US
dc.publisherCCSHAUen_US
dc.subExtension Education and Communication Management
dc.subjectTechnical knowledge, Cotton, Media, Work participation, Health problemsen_US
dc.these.typePh.D
dc.titleAcceptability of technical knowledge on cotton cultivation through media in Haryanaen_US
dc.typeThesisen_US
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