Acceptability of technical knowledge on cotton cultivation through media in Haryana
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Date
2016
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CCSHAU
Abstract
The present study was conducted in Haryana state. Two districts viz. Sirsa and Fatehabad and 2
blocks from each district were selected purposively. Fifty farm families from each village selected
randomly, thus comprising 200 farm families and total 400 respondents. Mechanization and
technologies use and labour use pattern in cotton cultivation were assessed. Inter gender involvement,
health hazards and other constraints faced by respondents in cotton cultivation were assessed. Standard
procedure for development of media was followed. The effectiveness of printed booklet was assessed
through several parameters. Overall weighted mean scores revealed that accuracy, coverage,
objectivity, writing style, content presentation, illustration and compatibility was perceived to be high
for all messages. Effectiveness of Compact Disc (CD) in terms of audio quality, video quality,
presentation of message, content importance and suitability and text was rated as high. Inter
consistency reliability for CD and booklet was found to be statistically significant at 5 per cent level of
significance. Field applicability was also found to be high for all the messages. The impact of CD and
booklet was found to be significant for gain in knowledge and change in attitude of male and female
respondents. Education (r=.410*), land holding (r=.300*) and area under cotton cultivation (r=.297*)
had positive and significant relationship and age (r=-.330*) had negative and significant relationship
with knowledge acquisition of male respondents. Change in attitude was negatively significantly
correlated with age (r=-.289*) and positively correlated with education (r=.335*) of male respondents.
The effectiveness of media for female respondents had positive and significant correlation with
education (r=.795*), land holding (r=.241*) and land under cotton cultivation (r=.299*), whereas age
(r=-.547*) was negatively significantly correlated wi th knowledge acquisition. Change in attitude was
negatively significantly correlated with age (r=-.271*) and positively correlated with education
(r=.661*) of female respondents. Therefore, it can be concluded that male and female respondents who
had cultivated cotton educated and having more land holding had knowledge acquisition and favorable
attitude towards improved cotton cultivation after exposing them through CD and booklet.
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Keywords
Technical knowledge, Cotton, Media, Work participation, Health problems