STUDY OF BUSINESS MODELS OF WHEAT CROP IN KANGRA DISTRICT OF HIMACHAL PRADESH
| dc.contributor.advisor | Kapil Kathuria | |
| dc.contributor.author | KAJAL SHARMA | |
| dc.date.accessioned | 2024-06-27T14:28:32Z | |
| dc.date.available | 2024-06-27T14:28:32Z | |
| dc.date.issued | 2023-08-17 | |
| dc.description.abstract | The study entitled "Study of Business Models of Wheat Crop in Kangra District of Himachal Pradesh" provided an over view of the business model adopted by the farmers of the selected area. Primary data consisting of 60 respondents was collected through questionnaire method. The study's findings were presented in the form of a Business Model Canvas consisting of key components. The canvas comprised of key partners such as universities/research institutions, family members etc., key resources such as seeds, fertilizers etc., distribution channel such as farmer to consumer (direct sale), customer segments such as local people and various other components. The study suggests promoting cooperative societies/FPOs, providing soil testing services, exploring value added products, diversifying the customer base, diversifying marketing channels and training farmers to secure better deals. This study gains valuable insights by taking into account the viewpoints and experiences of the surveyed farmers. These insights can be used to improve productivity, profitability, and sustainability in wheat cultivation in Kangra District. | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810211032 | |
| dc.keywords | STUDY OF BUSINESS MODELS OF WHEAT CROP IN KANGRA DISTRICT OF HIMACHAL PRADESH | |
| dc.language.iso | English | |
| dc.pages | 41+vi | |
| dc.publisher | UHF Nauni | |
| dc.sub | Agricultural Business Management | |
| dc.theme | Study of Business Models of Wheat Crop in Kangra District of Himachal Pradesh | |
| dc.these.type | M.B.A. | |
| dc.title | STUDY OF BUSINESS MODELS OF WHEAT CROP IN KANGRA DISTRICT OF HIMACHAL PRADESH | |
| dc.type | Thesis |