ROLE OF INFORMATION SOURCES AND COMMUNICATION CHANNELS IN ADOPTION OF CROSS BREEDING PROGRAMME BY DAIRY FARMERS
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Date
1987
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Birsa Agricultural University
Abstract
Communication is the basic step in effecting changes in any aspect of client system. To make forming communities better informed, the extension worker requires communication devices that can over-come the berriers of illiteracy and triton which are predominant among the Indian farmers. Inspite of the many efforts scientific form information is not reaching the potential users as rapidly as it is anticipated. The sources/ channels of communication through which now knowledge is flowing to the farmers has always motivated the social scientists to go into detail of such situations.
The present study entitled "Role of information sources and communication channels in adoption of cross breeding programs by dairy farmers" was planned with the following objectives.
To study the socio-personal and economic characteristics of dairy formers of selected villages of Chotaraypur and Keshair. To study the reported extent of awareness of dairy farmers regarding various aspects of cross breeding programe, information sources and communication media.
To study the communication media utilization pattern of the dairy farmers at the different steps of decision making. To study the communication media utilization pattern of the farmers with different socio-economic status and education level.
To study the sources of communication at different stages of adoption pertaining to cross breeding programme.
To study the relationship of socio-personal and economic characteristics of dairy farmers in relation to adoption of cross breeding programme.
Description
ROLE OF INFORMATION SOURCES AND COMMUNICATION CHANNELS IN ADOPTION OF CROSS BREEDING PROGRAMME BY DAIRY FARMERS