STUDY ON PRODUCTION AND MARKETING OF MORINGA DRY LEAVES IN RANCHI DISTRICT OF JHARKHAND
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Date
2019
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Birsa Agricultural University, Ranchi
Abstract
Moringa (Moringa oleifera) belonging to the family Moringaceae is native to the Indian subcontinent
and has become naturalized in the tropical and subtropical areas around the world. The tree is known
by regional names such as Benzolive, Drumstick, Horseradish, Kelor, Marango, Saijihan and Munga
(Fahey, 2005). The plant is known worldwide for its nutritional and medicinal benefits as well as
industrial uses. It is one of the most useful tropical trees. Almost every part of the moringa plant has
nutritional value. Over the years, moringa products such as moringa dry leaf powder have seen a
growth in the sales in the global market. The global moringa product market is estimated to value over
US$ 6 Bn in 2019, and is projected to register a growth in CAGR of 12.9% yearly in terms of revenue
over the forecast period. Though the existing marketing channel is fetching the farmers livelihood and
source of employment, introduction of processing facilities like solar drying, room drying and proper
information related to prices and demand of moringa leaves would help the farmer to process the
leaves themselves, hence to have a deeper view at the existing problems and suggest adequate
measures a study was conducted in Angara and Bedo blocks of Ranchi district under the National
Rural Livelihood Mission project under Jharkhand State Livelihood Promotion Society with the
following objectives, (i)To find out the constraints in production and marketing of moringa dry leaves
(ii) To assess the profit in production and marketing of moringa dry leaves and (iii)To study the socio
economic condition of the moringa cultivators in the study area. The study revealed that the farmers
were categorized into three divisions, namely progressive, medium and poor farmers. The progressive
farmers had a profit of 19,672₹. The medium farmers had a profit of 12,070₹ and the poor farmers
earned a profit of 10,519₹ from production and marketing of the moringa dry leaves. Only 10%
farmers could maintain high quality while production of dry moringa leaves.Only 5% farmers,
possessed proper knowledge about market value of dry moringa leaves. Most of the farmers (38%)
faced the problem of poor storage facility of the dry moringa leaves. Most of the farmers engaged in
moringa dry leaves production are either illiterate or educated till intermediate. Most of the farmers
were marginal farmers constituting 2.5 acres of land. Most of the farmers were still unaware about soil
health card (63%). Hence, market linkage and promotion of location specific demand with high
efficiency needs to be addressed. With suitable modifications, this intervention could be out scaled
for larger benefit of the society.
Description
STUDY ON PRODUCTION AND MARKETING OF MORINGA
DRY LEAVES IN RANCHI DISTRICT OF JHARKHAND