A COMPARATIVE STUDY OF THE ROLE OF WORKING AND NONWORKING WOMEN TOWARDS MAJOR BUYING DECISIONS IN THE FAMILY: A STUDY OF SHIMLA TOWN OF HIMACHAL PRADESH
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Date
2023-08-19
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Publisher
UHF,NAUNI
Abstract
Abstract
In recent decades, the global economy has seen tremendous change. Today,
women contribute significantly to big family purchases. They have a significant
impact both inside and outside the home and offer a reliable and prospective market
for a wide range of goods. This study primarily examined the purchasing habits of
working and non-working women in relation to durable goods and expensive
purchases, taking into account a variety of demographic parameters including age,
education level, and family income. To determine if there was a difference in the roles
performed by them toward important family purchases, the roles of working and nonworking
women were compared. For this, 105 women customers from Shimla town
(60 working and 45 non-working) were specifically chosen. The data for the study
was analyzed using a variety of mathematical techniques, including the percentage ,
the arithmetic mean, and the standard deviation. According to the survey, working
and non-working women both have a significant influence on their buy. The survey
also showed that working women played a major part in high-value purchases
whereas non-working women predominated in the total purchase of durable goods.
The working women in the family should be more proactive in making different home
decisions.