A study of opinion leaders in communication of agricultural technology in mid mountainous region of Nepal
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Date
1986
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Publisher
Birsa Agricultural University, Ranchi
Abstract
The foregoing finding lead to the following conclusions
Opinion leader in progressive village had higher extension participation, risk preference and were more cosmopolite but there had smaller family size , land holding ,farm power possession and caste status as compared to the opinion leaders in non-progressive village.
There was no difference in age, education, socio- economic status, occupation, material possession, social participation, innovativeness, economic motivation, scientific orientation, risk preference and innovation proneness of the opinion leaders of progressive and non-progressive village.
Opinion leadership was positively and significantly associated with house type, social participation, innovativeness, risk preference, scientific orientation and innovation proneness in progressive village as against land holding, material possession, social participation, socio-economic status, extension participation, economic ,motivation, risk preference and innovation non-progressive village.
The nature of leadership was polymorphic in both progressive and non – progressive village.
The influence of opinion leaders was maximum at knowledge and persuasion function in both the progressive and non progressive village.
Opinion leaders advice was sought by the opinion seekers who felt problems during implementation and confirmation function of innovation decision process.
Lack of input was the major constraint in the implementation of HYV rice programme at implementation function.
Re- invention of innovation in non progressive village was mainly due to poor knowledge of innovation.
The interpersonal communication was homopilou with respect to education caste and land holding in progressive village and education which had land holding heterophony.