STUDY ON HEALTH, FOOD AND NUTRITION INFORMATION COMMUNICATION IN POPULAR PRINT MEDIA ACCESSIBLE TO EMPLOYEES AND STUDENTS OF UAS BENGALURU
| dc.contributor.advisor | Shivaleela, H. B. | |
| dc.contributor.author | MURULI, N. V. | |
| dc.date.accessioned | 2018-06-01T04:02:59Z | |
| dc.date.available | 2018-06-01T04:02:59Z | |
| dc.date.issued | 2017-08-21 | |
| dc.description.abstract | A “Study on health, food and nutrition information communication in popular print media accessible to employees and students of UAS Bengaluru” was undertaken in the year 2016-2017 at UAS Bengaluru, which consisted of two parts viz., content analysis of daily’s and readers opinion. In content analysis, total 3720 food and nutrition information published in selected two national english (The Hindu and Deccan Herald) and two regional kannada newspapers (Prajavani and Vijay Karnataka) and two popular local magazines (Gruha Shobha & Health Magazine) were covered for reader’s opinion study, 120 UAS readers including staff (n=60) and students (n=60) reading identified dailies were considered. The data was collected with the help of pre-tested structured interview schedule. Out of 3720 food and nutrition information from daily’s studied, maximum information disseminated was nutrient in food (23.44%) followed by areas of health (21.64%) and areas related to foods and balancing them (17.80%). The food and nutrition information published was readable, adequate, clear and timely. Nutrient in food, areas of health covered and areas related to foods and balancing them were the most preferred topics. Important suggestions were publication of food and nutrition information on special supplements. Information disseminated through daily’s is authenticated with scientific support studies which extends confidence among readers for adopting them. | en_US |
| dc.identifier.other | Th-11799 | |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810048446 | |
| dc.language.iso | en | en_US |
| dc.pages | 122 | en_US |
| dc.publisher | UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU | en_US |
| dc.sub | Food and Nutrition | en_US |
| dc.subject | null | en_US |
| dc.theme | STUDY ON HEALTH, FOOD AND NUTRITION INFORMATION COMMUNICATION IN POPULAR PRINT | en_US |
| dc.these.type | M.Sc | en_US |
| dc.title | STUDY ON HEALTH, FOOD AND NUTRITION INFORMATION COMMUNICATION IN POPULAR PRINT MEDIA ACCESSIBLE TO EMPLOYEES AND STUDENTS OF UAS BENGALURU | en_US |
| dc.type | Thesis | en_US |