STUDY ON HEALTH, FOOD AND NUTRITION INFORMATION COMMUNICATION IN POPULAR PRINT MEDIA ACCESSIBLE TO EMPLOYEES AND STUDENTS OF UAS BENGALURU
Loading...
Date
2017-08-21
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
A “Study on health, food and nutrition information communication in popular print
media accessible to employees and students of UAS Bengaluru” was undertaken in the
year 2016-2017 at UAS Bengaluru, which consisted of two parts viz., content analysis of
daily’s and readers opinion. In content analysis, total 3720 food and nutrition
information published in selected two national english (The Hindu and Deccan Herald)
and two regional kannada newspapers (Prajavani and Vijay Karnataka) and two popular
local magazines (Gruha Shobha & Health Magazine) were covered for reader’s opinion
study, 120 UAS readers including staff (n=60) and students (n=60) reading identified
dailies were considered. The data was collected with the help of pre-tested structured
interview schedule. Out of 3720 food and nutrition information from daily’s studied,
maximum information disseminated was nutrient in food (23.44%) followed by areas of
health (21.64%) and areas related to foods and balancing them (17.80%). The food and
nutrition information published was readable, adequate, clear and timely. Nutrient in
food, areas of health covered and areas related to foods and balancing them were the most
preferred topics. Important suggestions were publication of food and nutrition
information on special supplements. Information disseminated through daily’s is
authenticated with scientific support studies which extends confidence among readers for
adopting them.
Description
Keywords
null