A Study on Processing and Marketing of Mango and Aonla Based Value Added Product in Jammu Region
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Date
2023-10-13
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Sher-e-Kashmir University of Agricultural Sciences & Technology of Jammu
Abstract
The present study entittled“A Study on Processing and Marketing ofMangoand Aonla Based Value Added Product in Jammu Region’’ was conducted inJammudivisionduringtheyear2021-October, 2023.Threeprocessingindustriesmanufacturingmangoandaonlaproductswereselectedrandomlyforcollectionof data related to procurement and value addition. The total cost incurred forprocessingofonequintalmangopickleinUnitI,IIandIIIwere₹9733.82,₹7361.60and₹14168.94,respectively,whereasforaonla,itwas₹8717.32,₹6634.00and₹9670.48,respectively.Grossreturnfrom1quintalofmangoprocessedwas₹17100.00,₹19040.00,₹27600.00,whereasfromaonla,itwas₹18300.00, ₹20640.00, ₹30000.00 in unit I, II and III. Cost-benefit ratios wasfound to be 1:1.76, 1:2.59 and 1:1.95 for mango pickle and for aonla it was foundout to be 1:2.09, 1:3.11 and 1:3.10 respectively. The net present value recorded at10and16percentratewas₹156.57lakhsand₹71.10lakhsforunitIand₹1567.72 lakhs and ₹854.94 for unit III. The IRR for Unit I and UnitIII wasfound to be 29 per cent and 28 per cent, therefore the major profitable Unit wasrecorded to beUnitIII.Three marketing channels were identifiedin thestudy.ThemajormarketingchannelforMangoandAonlawas“Industry-Retailer-Consumer, Farmer-Consumer and Industry-Self owned retail shop-Consumer” inUnit I, II and III, respectively. The major constraints were off-season problems,power supplyand location problem.
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Citation
Pathania, P. 2023. A Study on Processing and Marketing of Mango and Aonla Based Value Added Product in Jammu Region