Marketing Management of Pesticides in Dharwad District
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Date
2017-08
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University of Agricultural Science, Dharwad
Abstract
The study was undertaken in the year 2016-17 in five taluks of Dharwad district under UAS Dharwad jurisdiction. Primary data were collected by random sampling method and from each taluk 24 farmers and 6 dealers were selected. Thus the total sample size for the study was 120 farmers and 30 dealers. Secondary data regarding pesticide sales were collected from distributers, Joint Director of Agriculture (JDA) and Assistant Director of Agriculture (ADA) office in Dharwad district during the period 2015-16. Tabular analysis, Gini coefficient and Garret’s ranking techniques were used for data analysis.
Market concentration was highly concentrated and Gini coefficient value indicated moderately oligopolistic competition in pesticides. All the sample farmers purchased pesticides from private agro service centre due to availability of all different types of pesticide brand in one place. Majority of the farmers (86.66 %) opined that brand image was the preference for purchasing of pesticides. Field demonstration was the most influential promotional measure preferred by the farmers while purchasing pesticides which accounts for 91.66 per cent. Majority of the farmers (90 %) consulted with dealers regarding specific pest and a symptom of diseases during purchasing of pesticides. All the selected sample dealers opined that promoting the dealers store by providing banners, shop hangers and calendars were the promotional strategies implemented by the pesticide companies for promoting their products. Lack of product information was the major problem faced by farmers in purchasing the pesticides from agro dealers and Raita Samparka Kendra (RSK) with a mean score of 85.21 and 76.49 respectively. There is need to educate farmers regarding control of crop pest and diseases, different types of pesticides and application of right dose of spray through conducting training programme by the Department of Agriculture.