Effectiveness of Krishi Community Radio Station Programmes on Farm Families in Coverage Area
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Date
2016-10
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University of Agricultural Science, Dharwad
Abstract
The present study on “Effectiveness of Krishi Community Radio Station programmes on farm families in coverage area’’ of 10-15 km radius was conducted during 2015-16. The radio station is located in the University of Agricultural Sciences, Dharwad. It was started in 2007. Ex post-facto research, design and experimental research design before and after without control was employed. The villages Yettinagudda, Narendra, Mandihala, Yerikoppa, Kyarkoppa, Chikkamalligewada, Garag and Chikbyalikatti were purposively selected in the coverage area of Krishi CR FM 90.4 MHz for the study. From each village 15 listeners were randomly selected for the study. Thus, total sample size constituted 120 listeners.
The important findings indicated that 37.50 per cent of listeners had high perception towards the KCRS programmes. Listener’s income, land holding, family size, extension participation and innovativeness had significant positive correlation with their perception. The most preferred KCRS programmes were “varada basanna” and “krishi chintana” with the rank of 1st and 2nd respectively.
The difference in the knowledge gain in pre and post test was highly significant (36.3) with respect to the all the dramatized KCRS programmes where as all the programmes broadcasted in KCRS showed a significant difference in the gain in knowledge viz., Integrated pest management (30.4), Mogadalli nagu chimmisuva “mekhejola” maize (22.3), Jeevanakke daari “jola” sorghum (20.5), Vaanijya bele “soya avare” soya (19.33), Kesaru gadheya hasiru bele “bhatta” paddy (17.6) and Soil test (10.27).
The study indicated that majority (74.20 %) of the listeners expressed lack of content and quality in the programme and 75.83 per cent of KCRS listeners. suggested that there is need to increase the coverage area of Krishi Community Radio Station.