ANALYSIS OF SOCIO-ECONOMIC FACTORS AFFECTING MEAT CONSUMPTION BEHAVIOUR AMONG RURAL AND URBAN HOUSEHOLDS
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Date
2020
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Abstract
India remains home to the highest number of food insecure people. Over the past 50 years,
meat consumption in particular has changed dramatically. The reasons are that changing
meat consumption patterns have effects on the nutritional and health status of people but
also on different food market. The difference in consumption and production methods
correlates strongly with the overall economy of a country. The differences in food
consumption exist across regions, states and in demographic situations. There is also a vast
variation in the per capita consumption of meat and livestock products across the states,
regions and in living situations like rural and urban areas. The study was therefore
undertaken to assess the meat consumption behaviour among the rural, semi-urban and
urban community by collecting information from the 90 meat consumers and 30 non-meat
consumers on demographical parameters, consumer preferences on meat consumption and
socio-economic factors affecting meat consumption. Semi-log regression analysis was used
to analyse the socio-economic factors influencing the meat consumption of the respondents
of rural, semi-urban and urban households. The analysis revealed that, out of the nine
explanatory variables chosen, the four variables namely education, family income, family
size and information seeking behaviour are all found to be significant in influencing the
quality of meat consumed by the selected households. For example, if the standard of
education increased by one unit, the quantity of meat consumed increases by 11.6 per cent,
30.3 per cent and 12.5 per cent respectively in rural, semi-urban and urban households.
Description
TNV_IJDE_2020_11(2)61-64
Keywords
Veterinary Science