ECONOMICS OF PRODUCTION AND MARKETING OF MANGO IN THE EASTERN DRY ZONE OF KARNATAKA
Loading...
Date
2019-08-31
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
The present study on “Economics of Production and Marketing of Mango in the Eastern
Dry Zone of Karnataka” was based on data collected from 60 mango cultivators, 40 market
intermediaries and 40 consumers. The study assessed the growth in area, production and
productivity, cost, yield, price spread, producer’s and consumer’s preference and the
constraints faced by the farmers. The results revealed that area (14.86 %) and production
(11.75 %) of mango increased while, productivity decreased at the rate of -2.70 in
Karnataka during 2007-08 to 2016-17. The total establishment cost was Rs. 1,46,122 per
acre and annual maintenance cost per acre was Rs. 58,257. The annual average yield
realized by the farmers was 4.45 t/ac and 90 kg/tree. Average gross return and net return
per acre were Rs. 94,217 and Rs. 35,961, respectively. Returns per rupee of investment
was 1.62 which indicated mango cultivation in the study area as a profitable venture. Five
marketing channels were prevalent in mango marketing in the study area out of which price
spread was the lowest in the direct marketing channel. Producer’s share in consumer’s
rupee ranging from 17.44 to 94.32 per cent. Badami was the most popular variety grown
by the 95 per cent of the farmers and preferred by 87.05 per cent of the consumers. The
production constraints in mango cultivation included were natural calamities, water
scarcity, high cost of labour and alternate bearing, while wide price fluctuation,
unauthorized deduction and high commission charges were the marketing constraints.