ACADEMIC GOAL ORIENTATION OF UNDERGRADUATE STUDENTS OF COLLEGE OF HOME SCIENCE AND SUPPORTING THROUGH CAMPUS AUDIO AND VIDEO STREAMING
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Date
2018
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PROFESSOR JAYASHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY
Abstract
Academic goal orientation is a predominant factor in educational psychology.
These goals reveal students underlying reasons to put effort into academic. Over the
past two decades many investigated students’ motivation and finding ways to predict
and improve academic performance. Mastery orientation, student focuses mainly on
learning new or mastering skills, performance approach, student compares their
competences to others, performance avoidant, student seek themselves lack of ability
and work avoidant, student do not wish to engage instead expect good results. In
educational technology, there were so many advanced methods which came into
existence for better teaching learning process. This study was an attempt to extend audio
and video streaming in technology rich motivational environment by focusing on
academic goal orientation of undergraduate students. The present study was on
“Academic Goal Orientation of Undergraduate Students of College of Home Science
and supporting through campus audio and video streaming”.
Pre test, Post test 1 and Post test 2 action research design was adopted for this
study. All the undergraduate students were selected from undergraduates in College of
Home Science, PJTSAU, Hyderabad purposively by keeping in view the existence of
campus audio and video streaming in university.
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Majority of the (53.7%) undergraduate students were under age group between
17-19 years and majority students (63.6%) belonged to OBC category. Interest and
creativity were studied in this study. Majority of the students (69.0%) obtained medium
level of creativity and remaining (31.0%) were highly creative among the undergraduate
students.
Parent’s age, educational qualification and occupation were studied to have clear
understanding of student home environment. Majority (63.0%) of the fathers’ age was
between 35-45 years, while mother’s age (69.1%) between 30-40 years. Regarding
parent educational qualifications, the majority of the fathers (39.6%) were graduates
while some of them (3.1%) only studied up to primary level. Majority of the mothers
(34.6%) were educated only up to 10th standard. Majority of the fathers (30.9%) were
working in private sector and nearly sixty percent (59.9%) of their mothers were
working as home makers.
The Academic Goal Orientation scale developed by Was, C. (2006) was used to
measure the goal orientation profiles of undergraduate students. After audio and video
streaming, the post test 2 results revealed that there was increase in mastery orientation
(76.5%), Performance approach orientation (59.3%) and showed gradual decrease from
high to low in both performance avoidant orientation (45.7%) and work avoidant
orientation (49.4%).
The increase was seen in academic goal orientation of undergraduate students
when subjected to audio and video streaming, analyzing and re-capsulation of audio and
video programmes. Videos were downloaded from YouTube and streamed via campus
audio and video streaming. Telugu and English language was preferred for selection of
audio and video programmes. Streaming duration was for 30 minutes including
entertainment videos were added in between the motivational videos to attract and
arouse interest among the students. It can be called as Edutainment programmes.
The results found that, there was significant difference between means of
mastery orientation in pre test, post test 1 and post test 2 at 1% level (p<0.01). It also
found that there was a significant difference between means of performance approach
orientation in pre test, post test 1 and post test 2 at 1% level (p<0.01). Performance
avoidant orientation had significant difference between means of pre test, post test 1 and
post test 2 at 1% level (p<0.01). Work avoidant orientation had significant difference
between means of pre test, post test 1 and post test 2 at 1% level (p<0.01). There was
significant relationship between pre test and post test 2 with respective to results of
academic goal orientation in undergraduate students at 5% level (p<0.05).
The results revealed the relationship between personal profile variable and
academic goal orientation in undergraduate students. Age, and father’s education had
significant relationship on academic goal orientation at 1% level (p<0.01) and interest
had significant relationship on academic goal orientation at 5% level (p<0.01).
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D10,355