Empowering Dairy Farmers by application of modern innovative solutions for milk marketing and livestock health management.
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Date
2011
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Birsa Agricultural University, Kanke, Ranchi, Jharkhand
Abstract
Dairy Industry is the most ancient industry in our country. Dairy is boon for our country‟s farmers. Thousands of farmers and milk producers in and around from dairy have benefited through the white revolution in our country.
Livestock sector contributed nearly 21% in total agricultural income. In this study an attempt was made to study empoering dairy farmers by application of modern innovative solutions for milk marketing and livestock health management. This project was established in Pithoria village in which 35 dairy farmers were selected randomly for the project. For Demand analysis 150 households in BAU campus were studied. It was found that farmers were selling their milk in local market due to this they were not be able to get good price of their milk.
After introduction of Asha Agrotech they were lincked to modern marketing system. After introduction of the Asha Agrotech they were able to put their milk at one point sale i.e, collection point which was selected by Asha Agrotech. Asha Agrotech agency also helped farmers in management of feed and their animal health. Asha Agrotech has also created good market of pithoria dairy farmers for selling of their milk in BAU organized colony through improved marketing system and quality control practices. Asha Agrotech also provide technical knowledge to the farmers for feed and green grass production. Asha Agrotech also helped farmers to make them understand about profitability of dairy farming and its importance to become profitable and self sustainable.
Description
Empowering Dairy Farmers by application of modern innovative solutions for milk marketing and livestock health management.
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