Value addition of Kota Doria Sarees through Block Printing & Machine Embroidery
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Date
2010
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Publisher
MPUAT, Udaipur
Abstract
The earliest recorded history revealed that man decorated the fabric surface with natural sources perhaps his clothing decorated first, than the other items necessary to his existence. India has a rich cultural heritage and its traditional Embroidery and Printing work, is a great source of inspiration for apparel decoration. In Rajasthan many styles of Printings are famous like woolen block printing, screen printing, brass block printing etc. by the resercher brass block printing were used. A questionnaire was developed by the researcher to know about the current status of block printing. Machine embroidery and Block printing motifs were collected by the researcher and 20 saree designs were developed to select the best five placements for development of value added sarees. A five point rating proforma and a questionnaire was given to 30 respondents (10 Textile & Fashion Designers, 10 Housewives, 10 Marketing Personnel’s) to find out the acceptability and market potential of the developed sarees. The major outcome are as follows.
I. The developed /modified designs were highly appreciated by the respondents and consumers as shown by their higher acceptability (above 70 percent for each saree)
II. The cost of developed saree was found very adequate and have enough market potentials.
Thus, it is concluded that developed sarees, being inspired from traditional block printing and modern computerized machine embroidery were found totally fresh and unique by the respondents and consumers.
Description
Value addition of Kota Doria Sarees through Block Printing & Machine Embroidery
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Citation
Yadav and Babel, 2010