Acharya N G Ranga Agricultural University, Guntur

The Andhra Pradesh Agricultural University (APAU) was established on 12th June 1964 at Hyderabad. The University was formally inaugurated on 20th March 1965 by Late Shri. Lal Bahadur Shastri, the then Hon`ble Prime Minister of India. Another significant milestone was the inauguration of the building programme of the university by Late Smt. Indira Gandhi,the then Hon`ble Prime Minister of India on 23rd June 1966. The University was renamed as Acharya N. G. Ranga Agricultural University on 7th November 1996 in honour and memory of an outstanding parliamentarian Acharya Nayukulu Gogineni Ranga, who rendered remarkable selfless service for the cause of farmers and is regarded as an outstanding educationist, kisan leader and freedom fighter. HISTORICAL MILESTONE Acharya N. G. Ranga Agricultural University (ANGRAU) was established under the name of Andhra Pradesh Agricultural University (APAU) on the 12th of June 1964 through the APAU Act 1963. Later, it was renamed as Acharya N. G. Ranga Agricultural University on the 7th of November, 1996 in honour and memory of the noted Parliamentarian and Kisan Leader, Acharya N. G. Ranga. At the verge of completion of Golden Jubilee Year of the ANGRAU, it has given birth to a new State Agricultural University namely Prof. Jayashankar Telangana State Agricultural University with the bifurcation of the state of Andhra Pradesh as per the Andhra Pradesh Reorganization Act 2014. The ANGRAU at LAM, Guntur is serving the students and the farmers of 13 districts of new State of Andhra Pradesh with renewed interest and dedication. Genesis of ANGRAU in service of the farmers 1926: The Royal Commission emphasized the need for a strong research base for agricultural development in the country... 1949: The Radhakrishnan Commission (1949) on University Education led to the establishment of Rural Universities for the overall development of agriculture and rural life in the country... 1955: First Joint Indo-American Team studied the status and future needs of agricultural education in the country... 1960: Second Joint Indo-American Team (1960) headed by Dr. M. S. Randhawa, the then Vice-President of Indian Council of Agricultural Research recommended specifically the establishment of Farm Universities and spelt out the basic objectives of these Universities as Institutional Autonomy, inclusion of Agriculture, Veterinary / Animal Husbandry and Home Science, Integration of Teaching, Research and Extension... 1963: The Andhra Pradesh Agricultural University (APAU) Act enacted... June 12th 1964: Andhra Pradesh Agricultural University (APAU) was established at Hyderabad with Shri. O. Pulla Reddi, I.C.S. (Retired) was the first founder Vice-Chancellor of the University... June 1964: Re-affilitation of Colleges of Agriculture and Veterinary Science, Hyderabad (estt. in 1961, affiliated to Osmania University), Agricultural College, Bapatla (estt. in 1945, affiliated to Andhra University), Sri Venkateswara Agricultural College, Tirupati and Andhra Veterinary College, Tirupati (estt. in 1961, affiliated to Sri Venkateswara University)... 20th March 1965: Formal inauguration of APAU by Late Shri. Lal Bahadur Shastri, the then Hon`ble Prime Minister of India... 1964-66: The report of the Second National Education Commission headed by Dr. D.S. Kothari, Chairman of the University Grants Commission stressed the need for establishing at least one Agricultural University in each Indian State... 23, June 1966: Inauguration of the Administrative building of the university by Late Smt. Indira Gandhi, the then Hon`ble Prime Minister of India... July, 1966: Transfer of 41 Agricultural Research Stations, functioning under the Department of Agriculture... May, 1967: Transfer of Four Research Stations of the Animal Husbandry Department... 7th November 1996: Renaming of University as Acharya N. G. Ranga Agricultural University in honour and memory of an outstanding parliamentarian Acharya Nayukulu Gogineni Ranga... 15th July 2005: Establishment of Sri Venkateswara Veterinary University (SVVU) bifurcating ANGRAU by Act 18 of 2005... 26th June 2007: Establishment of Andhra Pradesh Horticultural University (APHU) bifurcating ANGRAU by the Act 30 of 2007... 2nd June 2014 As per the Andhra Pradesh Reorganization Act 2014, ANGRAU is now... serving the students and the farmers of 13 districts of new State of Andhra Pradesh with renewed interest and dedication...

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Open Access
MARKET ANALYSIS OF TRACSURE (MICRONUTRIENT) IN ANDHRA PRADESH AND TELANGANA STATES
(Acharya N.G. Ranga Agricultural University, 2016) VASU DEVA REDDY, BOREDDY; APARNA, B
The present study entitled “Market Analysis of TRACSURE in Andhra Pradesh and Telangana States ” was undertaken to study extent use of TRACSURE among the selected farmers, analyze the dealer’s and farmer’s satisfaction on TRACSURE (a micronutrient product introduced by Nagarjuna Fertilizers and Chemicals Ltd.) and identify the constraints and areas of improvement for marketing and study the marketing strategies in promoting TRACSURE. For the present study, West Godavari, Nellore, Warangal and Nalgonda districts were purposively selected for the study as TRACSURE was majorly introduced in those districts. All the markets in each district along with their TRACSURE sales are listed out in descending order and top six to seven markets were selected purposively. Thus the total sample size of 25 markets from four districts. From the selected six to seven markets two villages from each market were selected purposively. Thus the total number of villages selected were 50. From the selected villages TRACSURE users were selected purposively. The size of the total sample respondents were 100 and sample size of dealers were 50. The data collected was analyzed to attain the stated objectives by using, Percentage analysis, descriptive statistics and garrett’s rank technique. xiii The study revealed extent use of TRACSURE among the selected farmers were the area under TRACSURE was more in rabi season compare to kharif . The majority of farmers were medium satisfied about product quality, results, price and packaging of TRACSURE. Majority of the sample dealers medium satisfied about product quality, effectiveness, price, promotions, margin, discounts & schemes and packaging of TRACSURE. The leading brands preferred by sample respondents in different districts of Andhra Pradesh and Telangana were Agromin Max, Aries Chilamin, Coramandal Chamathkar, Growth, Zeta, Ecomin Gold, Vikas Zinc etc., From dealers perspective farmers meeting, AV van films, demonstrations will increase the sales of TRACSURE. Hence company has to give major importance to the above promotional activities while marketing TRACSURE. As there is huge market potential company has to strategize their marketing activities through sales representatives and dealers primarily and has to carry out promotional activities like farmers’ meetings, A V films and demonstrations.
Open Access
MARKET POTENTIAL FOR AGRICULTURAL CONSULTANCY IN VIDARBHA REGION OF MAHARASHTRA STATE
(Acharya N.G. Ranga Agricultural University, 2016) SHINDE PRIYANKA ANIL; PRABHAVATHI, Y
The present study “Market Potential for Agricultural Consultancy in Vidarbha Region of Maharashtra State” was mainly aimed to study the cropping pattern of the study area, farmers’ perception regarding private agricultural consultancy services and to find the scope for private agricultural consultancy services in the study area. For the present study, a multistage purposive cum random sampling technique was adopted. Two districts were purposively selected based on the interest of company Bandhan Agri Tech Pvt Ltd. From the selected two districts, five tehsils from each district were randomly selected, thus in total ten tehsils were selected. Two villages from each tehsil were selected randomly. Thus the total number of villages under study was twenty. From the villages identified, five respondents from each village were selected randomly making the sample size of farmers 100. The data collected was analyzed to attain the stated objectives by using percentage analysis, Garret ranking technique, cross tabulation, Logistic regression. The study revealed that, major crop grown in kharif season in both the districts was cotton and in rabi season growing vegetables were preferred. Majority of farmers were under the age group of 25-35 years and the education status of majority of farmers was graduation and above. 100 percent of farmers revealed the information need on weather. The major xiii source of information available to farmers of both the districts was input dealers followed by progressive farmers and were highly satisfied by the information provided by them. The study inferred that, willingness of farmers to consult a private agricultural consultancy service was seen in both the districts but majorly in Wardha district. Farmers of Nagpur and Wardha district require information primarily for government schemes and subsidies followed by crop planning.
Open Access
CENTRAL WAREHOUSING CORPORATION – ITS IMPACT ON FARM INCOME IN KURNOOL DISTRICT OF ANDHRA PRADESH
(Acharya N.G. Ranga Agricultural University, 2016) PRASHANTH, K; APARNA, B
The present study entitled “Central Warehousing Corporation – Its Impact on Farm Income in Kurnool District of Andhra Pradesh” was undertaken to study the utilization pattern of warehouses among farmers and traders, effectiveness of warehousing receipt as an instrument of credit, advantage of warehousing corporation over private warehouses with respect to the storage. For the present study, Kurnool district of Andhra Pradesh was purposively selected. Out of 54 mandals in the district, two warehouses i.e., one central warehouse and one private warehouse were selected purposively. In each of the selected warehouses 30 farmers who were storing their produce in the warehouses were selected consisting of 10 small farmers, 10 medium farmers and 10 large farmers. Thus the total sample size was 60 farmers from the two warehouses. The data collected were analyzed with percentage analysis, average annual growth rates, and Garrett’s ranking technique. xiii The study revealed that the number of central warehouses operating in Kurnool district from 2000 were only 3 with a storage capacity of 75250 metric tonnes, while the number of private warehouses increased from 50 to 120. The percentage of utilization by farmers was 18.48, while traders utilization percentage was 46.45. In case of private warehouses there was 100 per cent utilization by farmers and no traders were operating. The average total cost of cultivation decreased with the increase in the size of the holding farms. The bank advanced 75 per cent of the total value of the produce deposited in the warehouse, as advance after due verification of the ware house receipt. It was observed that bank advances on the basis of warehousing receipts in central warehouse had increased from ` 30,05,513 to ` 38,78,700 and from ` 76,09,545 to ` 7,99,94,250 in private warehouse during a period of fifteen years. Majority of farmers in central warehouse had given first rank that ware house system allowed banks to improve the quality of their lending service with a mean score of 64.04. The farmers in private warehouses gave first rank to better price risk with a mean score of 60.13. In private ware house the storage charges were fixed after the announcement of the central ware house storage charges, so based on that charges the private ware house fixed comparatively low charges. The percentage of net incremental benefit to farmers was almost similar in both the warehouses.
Open Access
ECONOMICS OF MEDICINAL AND AROMATIC PLANTS OF ANDHRA PRADESH AND TELANGANA STATES
(Acharya N.G. Ranga Agricultural University, 2016) PRADEEP KUMAR, D; VANI, N
The present study entitled “Economics of medicinal and aromatic plants of Andhra Pradesh and Telangana states” was undertaken mainly to study costs and returns, marketing aspects of coleus and palmarosa, extent of value addition, constraints in production and marketing of coleus and palmarosa. The study covered two mandals and four villages and a sample of 60 farmers on from four villages. The primary data was collected through a pretested schedule by survey method. Conventional analysis was used to analyze the data and to arrive at valid conclusions. The total cost of cultivation of coleus per hectare was Rs 90452.42 and that of palmarosa for main crop were Rs 75184.30, ratoon I, II, and III were Rs 48161.81, Rs 43550.70, and Rs 39756.33 farms respectively. The gross returns on coleus farm were Rs 252000 and Rs 154000 in main crop in palmarosa followed by ratoon crops I, II, and III, with gross income of Rs 140000, Rs 119000, Rs 105000 farms respectively. The marketing channels for coleus were in channel – I (producer - pharmacy), channel – II (producer – trader – pharmacy). The same for palmarosa was (producer – industry) Majority of the farmers reported power cuts as the major constraints in the production of coleus and palmarosa with a mean score of 67.80 followed by high cost of input and input services, inadequate credit facilities, lack of knowledge about new technologies, adverse climate conditions and pests and diseases etc. Regarding marketing problems highest marketing margins as the major marketing problem of coleus and palmarosa followed by frequent price fluctuations, lack of transportation facilities, and lack of market information.
Open Access
FORECASTING AND POTENTIAL ASSESSMENT OF MICRONUTRIENTS AND WATER SOLUBLE FERTILIZERS IN THE STATE OF ANDHRA PRADESH
(Acharya N.G. Ranga Agricultural University, 2016) NANDINI JOSHI; PRBHAVATHI, Y
The present study entitled “Forecasting and Potential Assessment of Micronutrients and Water Soluble Fertilizers in the State of Andhra Pradesh” was intended to examine the potential and the forecast the sales of water soluble fertilizers and plant micronutrients and estimates the demand of field staff and their roles and responsibilities to achieve the forecasted demand in Anantapur, Chittoor and Kadapa districts of Andhra Pradesh state. For the present study, a multistage purposive cum random sampling technique was adopted. The list of districts of Andhra Pradesh having the highest sales of water soluble fertilizers and micronutrients were collected. From the list, top three districts Anantapur, Chittoor and Kadapa were selected for the study. From the selected three districts 25 markets having high volume of sales of water soluble fertilizers and plant micronutrients were selected purposively for the study and two villages from each market were selected for the study. Thus in total 50 villages were selected for the study. From the selected villages identified two farmers from each village were selected randomly. Thus the size of the total sample farmers was 100. The list of dealers of Nagarjuna Fertilizers and Chemical Limited (NFCL) in the identified markets was prepared. From the list prepared two dealers were selected randomly. Thus the size of the total sample dealers was 50. The data collected was analyzed to attain the stated objectives by using ARIMA model, regression analysis, ratio analysis, percentage analysis, descriptive statistics and Garrett’s rank technique. The study revealed that market potential for water soluble fertilizers as foliar application was highest for cotton crops viz., in Anantapur and Kadapa districts and mango for Chittoor district. Crop tomato in Chittoor district, banana in Kadapa district and both banana and tomato in Anantapur district were having highest market potential for water soluble fertilizers as fertigation application. Paddy and maize in xv Anantapur district and paddy, pulses and mango in Kadapa district were the major crops of which zinc and mix micronutrients were having high potential. In Chittoor district, boron and mix micronutrients were having more potential for tomato and mango crops. The total forecasted sales of water soluble fertilizers for the year 2016 was 853.33 tonnes more than previous year sales and for plant micronutrients for the year 2016 it was 7.65 tonnes that also more than previous year sales. The results of ratio analysis indicated that a total of four sales officers and seven field assistants would be required to achieve the forecasted sales for the year 2016 in three districts viz. Anantapur, Chittoor and Kadapa. The dealers were the major source of information for the farmers to create awareness about micronutrients and water soluble fertilizers and dealers were also playing the most effective role as a guide to identify the requirement of micronutrients for the farmers in their field followed by field assistants of different companies. The important roles and responsibilities majorly to be assigned to field staff to achieve the forecasted sales were dealer’s meeting, farmer’s meeting, individual farmers contact method, demonstration and field day.
Open Access
EXPORT PERFORMANCE OF PEPPER IN INDIA
(Acharya N.G. Ranga Agricultural University, 2016) MALLIKA, K.L.P.; RAJESWARI, S
The present study entitled “Export performance of Pepper in India” was undertaken to study the trends in exports, export Competitiveness and direction of trade of black pepper in India. The study is mainly based on the secondary data which was collected from Spice board of India and exporters in Cochin, as the Cochin market was one of the major markets of spices in India and in the world. The compound growth rates of quantity and value of exports for the period of 1949-50 to 2014-15 were estimated as 0.83 per cent and 8.37 per cent respectively. The competitiveness of the pepper exports from India were calculated by finding out the Nominal Protection coefficients of the years 2013 to 2015. The data was collected from exporters in Cochin to estimate NPC’s which stood at 1.48, 1.54, and 1.50 suggesting that Indian pepper is not globally competitive. The direction of trade of the Indian pepper was calculated by 1st order Markov chain analysis which gave a result that Malaysia is the most loyal country to India.
Open Access
ECONOMIC ANALYSIS OF FARMERS’ GRAIN STORAGE PRACTICES IN GUNTUR DISTRICT O
(Acharya N.G. Ranga Agricultural University, 2016) HASEENA, SHAIK; VANI, N
The present study entitled “Economic Analysis of Farmers’ Grain Storage Practices in Guntur District of Andhra Pradesh” was undertaken to study the economics of major crops, to identify grain storage structures used by the farmers and their economics and to assess the problems in storage. The study covered two mandals, six villages and 60 farmers storage structures like puri, gadhe, wooden box and gunny bags. The relevant data were collected for the year 2014-15 through a pretested schedule by survey method. The data were analyzed using tabular analysis. The major cropping seasons in the study area were kharif and rabi. During kharif season, paddy was the major crop. During rabi season the major crops were paddy, groundnut and greengram. Total cost of cultivation per hectare was highest in rabi paddy (` 86958.45) followed by kharif paddy (` 83,297.91), rabi groundnut (` 77,812.94) and rabi greengram (` 53,731.50). Gross returns were maximum in rabi paddy (` 1,00,462.50) followed by kharif paddy (` 90,592.50), rabi greengram (` 82,209.19), and rabi groundnut (` 81,600.00) per hectare. The net returns were maximum in rabi greengram (` 28,477.69) followed by rabi paddy (` 13,504.05), kharif paddy (` 7,294.59) and rabi groundnut (` 3,787.06). Higher returns per rupee of expenditure in rabi greengram (1.53) followed by rabi paddy (1.16), kharif paddy (1.08) and rabi groundnut (1.05). xii In kharif paddy 28.57 per cent of the produce was stored in gunny bags, very closely followed by puri, (27.27%) and gadhe (25.85%). The additional gains in terms of per cent was 16.84, 18.15, 16.99, 12.48 and 10.21 for puri, gunny bag, gadhe, plastic drum and wooden box storage structures respectively. Maximum gain through gunnybag, storage closely followed by gadhe and puri. The additional gains were minimum under wooden box storage (10.21 per cent). The period of storage for rabi paddy was four months. The quantity of paddy stored in various storage structures in terms of percentage was puri (32.83), gunny bag (33.30), gadhe (20.20), plastic drum (12.63) and wooden box (4.04). The additional gains of ` 21,570, ` 20,957, ` 13,349, ` 6,990 and ` 1800, were obtained under puri, gunny bag, gadhe, plastic drum and wooden box storage respectively. The gains in terms of percentage turned out be a maximum of 34.92 per cent under gunny bag storage very closely accompanied by gadhe (33.37) and puri (33.18). Relatively lowest gain was is wooden box storage. The popular storage structure for ground nut during rabi season were gunny bag, plastic drum and wooden box. Of the three storage structure, it was gunny bag storage which was predominant holding 52.17 per cent of the stored produce. Plastic drum was the next one with 34.78. Groundnut farmers during rabi season realized 11.57 per cent of additional grains through storage in gunny bags and minimum gain of 8.70 per cent was found in wooden box storage. The farmers’ storage structures for rabi greengram were gunny bag, plastic drum and wooden box. There was an additional gain of ` 21, 880 (9%), ` 35,750 (8.59%) and ` 12,828 (7.19%) for the respective storage structures. The extent of gains were more or less closer in gunny bag and plastic drum storage. The results of the Garrett’s ranking technique have indicated that storage pest was the major problem followed by leakages, collapse and weight loss. These were found to be common with all storage structures, but the degree of occurrence varied.
Open Access
A STUDY ON ANALYSIS OF SUPPLY CHAIN MANAGEMENT OF CHILLIES IN GUNTUR REGION- A CASE STUDY OF ITC LTD.
(Acharya N.G. Ranga Agricultural University, 2016) ANURADHA, N; PRABHAVATHI, Y
The present study “A Study on analysis of supply chain management of chillies in Guntur region – A case study of ITC Ltd.” was mainly aimed to study the constraints in procurement and moving of chillies by the company, and to identify the factors influencing remunerating prices of Chillies to analyze the purchasing behavior of consumers, and to identify the measures to be taken in the supply chain management of chillies. Different market areas of Hyderabad were purposively selected based on the interest of company ITC Ltd. The secondary data of area, production, rainfall, market arrivals, and export demand was collected from the trusted sources like Indiastat.com was analyzed to attain the stated objectives by using simple percentage analysis Garret’s ranking techniques & functional analysis. The study revealed that, in ITC, IPM and non-IPM procurement were present, in non-IPM procurement 90% of the procurement took place through market buy and field buy was limited to 5%, only. In IPM procurement, crop protection team procure the produce from the selected farmers of IPM villages. Because of staggered chilli pickings in the villages, lack of village cooperatives and poor financial position of farmers, they were committed to sell the produce to local land lords and commission agents, which situation cramps the company to restrict filed buy to 5% only. The study revealed that, export demand was the major influencing factor on pricing behavior of chillies. Majority of the consumers were under the age group of 26-35 years and majority of the consumers was graduates. Majority of the consumers were private company employees and the monthly income level of majority of consumers was Rs.40,000/- above. Majority of the consumers heard about ITC and advertisements was the medium through which ITC was known to consumers. Major preferring brand of chilli powder was Aashirwad chilli powder, and Majority of consumers were using Aashirwad chilli powder for a period of 1-3 years. Majority of consumers were always preferring brands and 100 percent of consumers were in the habit of checking the manufacturing date and MRP. Cent percent of consumers revealed that quality was the major and retail promotion was the least affecting factors, while purchasing chilli powder. The study showed that, awareness about crop loans and pledge finance was less among producers and guidance need to be provided on the Same. The company needs to follow the advance technologies like cocoon cargo fumigation for fumigation to reduce cost. Majority of the producers required information about spice parks and the benefits of it, pesticide usage and the government subsidies on infrastructure.
Open Access
A STUDY ON BEHAVIOUR OF ARRIVALS AND PRICES OF WHEAT IN UTTAR PRADESH
(Acharya N.G. Ranga Agricultural University, 2016) ANAND PRATAP SINGH; PRABHAVATHI, Y
Price stabilization of food crops is a serious concern in most of the developing countries. The prices of farm commodities fluctuate more compared to industrial goods. However price fluctuations are a matter of concern among consumers, farmers, and policy makers. This study attempted to assess the price movement and prediction of future prices of wheat in major markets of Uttar Pradesh. A two stage purposive sampling was adopted to select the markets. The major markets selected were Agra, Kanpur, Mathura, Shahjahanpur and Varanasi. The time series data on monthly prices of wheat from 2005 to 2015 for the markets under study was collected An increasing trend in the prices of wheat was observed in all the markets under study. Highest and lowest seasonal indices in Agra market were recorded in the month of February (106.83) and May (95.89) respectively. In Kanpur market highest and lowest seasonal indices were XI recorded in the month of February (105.35) and May (96.48).In Mathura market witnessed highest seasonal index (107.64) in February and lowest (95.02) in June. In Shahjahanpur market highest seasonal index was found in February (106.97) and Minimum seasonal index was recorded in April (93.18). In Varanasi market the highest and lowest seasonal index were recorded in the month of March (106.58) and May (96.21).There were no significant influences of prices on wheat arrivals in selected markets. By using ARIMA model, the wheat prices were forecasted for a period of six months i.e. from January to June 2016. Accordingly, the forecasted prices in Agra market would be ranging from Rs.1537 to Rs.1498 per quintal. In Kanpur market prices would be ranging from Rs.1640 to Rs.1608 per quintal. In Mathura market the forecasted the price of wheat per quintal would be ranging from Rs.1550 to Rs.1477.In Shahjahanpur market forecasted prices ranging from Rs. 1593 to Rs. 1509 per quintal. In Varanasi market the forecasted the price of wheat per quintal would be ranging from Rs. 1675 to Rs. 1591.

Acharya N G Ranga Agricultural University, Guntur

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