MARKET POTENTIAL FOR AGRICULTURAL CONSULTANCY IN VIDARBHA REGION OF MAHARASHTRA STATE

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Date
2016
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Acharya N.G. Ranga Agricultural University
Abstract
The present study “Market Potential for Agricultural Consultancy in Vidarbha Region of Maharashtra State” was mainly aimed to study the cropping pattern of the study area, farmers’ perception regarding private agricultural consultancy services and to find the scope for private agricultural consultancy services in the study area. For the present study, a multistage purposive cum random sampling technique was adopted. Two districts were purposively selected based on the interest of company Bandhan Agri Tech Pvt Ltd. From the selected two districts, five tehsils from each district were randomly selected, thus in total ten tehsils were selected. Two villages from each tehsil were selected randomly. Thus the total number of villages under study was twenty. From the villages identified, five respondents from each village were selected randomly making the sample size of farmers 100. The data collected was analyzed to attain the stated objectives by using percentage analysis, Garret ranking technique, cross tabulation, Logistic regression. The study revealed that, major crop grown in kharif season in both the districts was cotton and in rabi season growing vegetables were preferred. Majority of farmers were under the age group of 25-35 years and the education status of majority of farmers was graduation and above. 100 percent of farmers revealed the information need on weather. The major xiii source of information available to farmers of both the districts was input dealers followed by progressive farmers and were highly satisfied by the information provided by them. The study inferred that, willingness of farmers to consult a private agricultural consultancy service was seen in both the districts but majorly in Wardha district. Farmers of Nagpur and Wardha district require information primarily for government schemes and subsidies followed by crop planning.
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D5310
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