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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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  • ThesisItemOpen Access
    A STUDY ON VEGETABLE SEED BUSINESS IN BENGALURU DISTRICT OF KARNATAKA
    (University of Agricultural Sciences, Bangalore, 2018-08-01) KRISHNAPRIYA, P.; GANAPATHY, M.S.
  • ThesisItemOpen Access
    CONSUMPTION PATTERN OF ALMONDS AND ALMOND BASED PRODUCTS IN BENGALURU CITY: AN ECONOMIC ANALYSIS
    (University of Agricultural Sciences, Bangalore, 2018-08-01) SHILPA, G.; NAGARAJA, G.N.
    The present study was conducted to know the consumption pattern of Almonds and Almond based products in Bengaluru City. The data was collected through pre-tested schedule from 90 consumers and analyzed using descriptive statistics and factor analysis. The study revealed that consumers mostly preferred unbranded Almonds and branded Almond hair oil. The important factors influencing the consumers to consume Almonds and Almond based products were health benefit, routine habit, influence of family members, advertisements, offers, taste, income, brand image and nutritious. Further,62.22 per cent of consumers consume Almonds and Almond based products in once in a month followed by 14.44 per cent daily, 10.02 per cent festival season, 8.88 per cent once in a week and only 4.44 per cent of consumers consume occasionally. Households prefer retail shop (54.28 %) with least preference was online shopping (2.85%) for purchase of raw Almonds. Television was the major source of information to consumers for purchase of Almonds and Almond based products. From this, it can be suggested that the modern retail outlets can display health benefits and medicinal importance as well as nutritional value on the top of shelves that influence most of the consumers to purchase Almonds and Almond based products.
  • ThesisItemOpen Access
    ORGANIC GRAPE PRODUCTION AND MARKETING -A STUDY IN VIJAYAPURA DISTRICT, KARNATAKA
    (University of Agricultural Sciences, Bangalore, 2018-08-01) PRATIBHA, BEVINAGIDAD; DEVAKUMAR, A.S.
    The focus of the study was to estimate costs and returns, supply chain management and constraints in production and marketing of organic grapes in Vijayapura district, Karnataka. Primary data were collected from 30 organic grape growers belonging to Vijayapura and Muddebihal talukas of Vijayapura district. In addition, 30 market intermediaries were selected randomly for studying marketing channels. Descriptive statistics, supply chain mapping and Garrett’s ranking techniques were used to analyze the data. The study revealed that, total cost of cultivation of organic grapes was Rs. 2,26,887 per acre and corresponding net return was Rs. 4,23,363. Two marketing channels were identified in organic grapes, viz., Channel-I: Farmers- Preharvest contractors- Retailers- Consumers and Channel-II: Farmers- Commission agents-cumwholesalers-retailers-consumers. The producer’s share in consumer rupee was slightly higher in channel -1 (87.95 %) compared to channel-II (86.41 %). Supply chain mapping revealed that backward linkages were more than the forward linkages. Farmers had established forward linkages with pre-harvest contractors for sale of grapes, while organic input (Jeevamrutha) was prepared on the farm. Inadequate training facility on organic grape production, high production cost and lack of information on organic farming were the major production problems of organic grapes. Similarly, absence of niche markets for organic grapes, problems in certification and no incentive prices are the major marketing problems in organic grapes.
  • ThesisItemOpen Access
    AN ANALYSIS OF CONSUMER PREFERENCE TOWARDS FRESH CUT FRUITS AND VEGETABLES IN MODERN RETAIL FORMATS OF BENGALURU CITY
    (University of Agricultural Sciences, Bangalore, 2018-08-01) NIROSHA, S.; KRISHNAMURTHY, B.
    Fresh cut fruits and vegetables are relatively new and rapid developing segment of the fresh produce industry. The present study was conducted to know the consumer preference towards fresh cut fruits and vegetables in modern retail formats of Bengaluru City. The data was collected through pre-tested schedule from 90 consumers and analyzed using Measures of central tendency and factor analysis. The study revealed that among all the fresh cut fruits and vegetables the consumers mostly preferred pomegranate and baby corn. The important factors that influencing the consumers to consume fresh cut fruits and vegetables are Convenience, Appearance, Packaging, Quality, price and supply. The results indicated that among the fresh cut fruits 54.44 per cent of consumers consume once in a fortnight and among the fresh cut vegetables 61.11 per cent of consumers consume once in a week. By visiting retail formats (57.78 %) was the major source of information to consumers for purchase of fresh cut fruits and vegetables. From this, it can be suggested that the fresh cut fruits and vegetables are gaining popularity in the cities due to health conscious, instant use and reduction in wastage. Mainly the retailers should provide the reliable information on nutritional value of these kinds of products in order to promote consumption in all kinds of consumers.
  • ThesisItemOpen Access
    A STUDY ON CONTRACT FARMING IN OKRA SEED PRODUCTION IN HAVERI DISTRICT OF KARNATAKA
    (University of Agricultural Sciences, Bangalore, 2018-08-01) PRAMODKUMAR, DODDAMANI; SHIVARAMU, K.
    The present investigation was carried out in 2017-18 at Haveri District of Karnataka. The main objectives of the study were to document socio-economic status, cost and returns involved in seed production, modus operandi of seed firms involved in Okra seed production and the problems faced by the farmers during Okra seed production under contract farming. The data was collected from 90 Okra seed producers under contract farming using pretested interview schedule. The collected data was analyzed by using appropriate statistical tools. The results revealed that as high as (57.78 %) of the Okra seed production farmers were belonged to medium sized family with a medium level of annual income (38.89 %) and half of the Okra seed growers belonged to middle age group and cent per cent of the farmers were educated. The cost of Okra seed production per acre was 67,462 and net returns was 72,538. The contract agreement prevailing between farmers and companies is a written document indicating the role and responsibilities of each. High wage rate, non- availability of skilled labour, more pest and disease attack, non- availability of mechanical seed extraction facility, higher rejection rate were the problems faced by the farmers. Advance payment to take up seed production, higher price to the Okra seed produced, supply of all critical inputs by the company were the important suggestions expressed by the farmers for betterment of Okra seed production under contract farming.
  • ThesisItemOpen Access
    A STUDY ON THE USE OF AGRICULTURAL MARKET INFORMATION TECHNOLOGY BY FARMERS IN DHARWAD DISTRICT
    (University of Agricultural Sciences, Bangalore, 2018-08-01) SOUMYA, B. VARUR.; SHASHIDHARA, B.M.
    Information Communication Technologies (ICTs) play a crucial role in disseminating information to farmers. ICT can be utilized for providing accurate, timely and relevant information to the farmers, thereby facilitating the better adoption of technologies to make agriculture profitable. The objectives of the study were to document the sources of Agricultural Market Information availed through ICT by farmers, to identify the factors influencing access to Agricultural Market Information through ICT by farmers, to examine the extent of use of market information by farmers and to document constraints in the use of Agricultural Market Information by farmers. The study was conducted by collecting primary data from 90 farmers in Hubballi taluk of Dharwad district. Descriptive statistics and Garrett’s ranking were the tools used to analyze the data. The study revealed that a vast majority of the farmers (98.89%) were using mobile phones and television to access information. Majority of farmers (98.88%) felt that the mobile phone was the best tool to obtain the agricultural market-related information. The major factor influencing farmers to access information through ICT was realization of better prices. The major constraints faced by farmers in the use of ICT tools were lack of awareness and lack of education & skills in handling ICT tools. Hence there is a need to improve the skills of farmers by conducting periodic training sessions at the village level.
  • ThesisItemOpen Access
    A STUDY ON CONSUMER PREFERENCE FOR FRUITS AND VEGETABLES OF HOPCOMS IN BENGALURU METROPOLITAN
    (University of Agricultural Sciences, Bangalore, 2018-08-01) VEDASHREE; JAYARAM, M.S.
    HOPCOMS was started fifty years ago in the co-operative sector to strengthen the marketing of fruits and vegetables and to help both the farming community and the consumers. The objectives of the present study was to analyze the socio-economic profile of consumers of fruits and vegetables of HOPCOMS, to examine the product and price range of fruits and vegetables sold by HOPCOMS, to analyze the factors influencing consumer preference for fruits and vegetables of HOPCOMS and to analyze the business strategies and constraints of HOPCOMS. The data was collected through pre-tested schedules from 80 consumers and 20 HOPCOMS retail outlets in Bengaluru metropolitan. The data was analyzed using Measures of Central Tendency and Garrett’s Ranking Technique. Based on Garrett’s score, freshness (76.26) and quality (75.10) were the major factors which have influenced the purchase of fruits and vegetables from HOPCOMS retail outlets. The major strategies used by HOPCOMS retail outlets in the marketing of fruits and vegetables were supply of fresh and quality fruits and vegetables at competitive prices (66.52) followed by maintaining good customer relationship (63.13) while the major constraints faced by HOPCOMS retail outlets in the marketing of fruits and vegetables were inadequate facilities at retail outlets of HOPCOMS (73.75) followed by poor store layout (67.55). It is suggested to improve the infrastructural requirements and presentation of the retail outlets in order to improve the business performance of the enterprise.
  • ThesisItemOpen Access
    VALUE CHAIN ANALYSIS OF TAPIOCA IN SALEM DISTRICT OF TAMIL NADU
    (University of Agricultural Sciences, Bangalore, 2018-08-01) LOGANATHAN, A.; Shivalinge Gowda, N.S.
    The present study was conducted with the objective of conducting the value chain analysis of Tapioca in Salem District of Tamil Nadu. The primary data for the study was collected from 90 respondents which include farmers (30) commission agent (5), processors (10), wholesalers (5), retailers (10) and consumers (30). The secondary data regarding area, production and productivity of tapioca was collected from Directorate of Economics and Statistics, Chennai. The statistical techniques used were Descriptive statistics, Compound growth rate analysis and Garrets ranking. Area and production showed negative growth in the last decade, whereas productivity has recorded marginal decrease. In tapioca value chain, the major players involved include input suppliers, farmers, commission agents, processors, wholesalers, retailers and consumers. There was no efficient value chain for tapioca. The process of value addition starts at the stage of trading because farmers in the chain will not add any value to tapioca at the farm level. The degree of value addition was 75.96 per cent at processor stage for starch and 144.71 per cent for sago. Results also revealed that there was an increasing demand for processed tapioca products. In production level, uneven distribution of rainfall, nonavailability of quality stems were the major constraints faced by the farmers. In marketing level, Price fluctuation was the major constraint faced by the farmers. The value chain was not integrated and dominated by small scale players so there is huge scope for corporate companies to enter value chain with integrated approach.
  • ThesisItemOpen Access
    A STUDY ON CONSUMERS PREFERENCE FOR IMPORTED FRUITS IN BENGALURU CITY
    (University of Agricultural Sciences, Bangalore, 2018-08-01) AZIZUL RAHMAN, RAGASHTAI.; Shashidhara, B.M.
    Fruits are indispensable to human diet. India is importing different types of fruits from different parts of the world. The study was conducted with the objective of documenting source and different types of imported fruits available in the market, to analyze the consumer preference for imported fruits and to assess the factors influencing consumption of imported fruits. The study was conducted in Bengaluru city with a sample of 60 respondents. The study revealed that China is the number one destination for import of fruits to India during 2016-17. The consumers have given highest preference for apple (mean score of 82.33) followed by pomegranate with a mean score of 69. Nearly 41.67 per cent of the consumers prefers to buy from trusted brands and 36.67 per cent indicated that any brand is okay. More than half of the (58.33 %) consumers purchased imported fruits from modern retail formats followed by wholesalers (30 %). A vast majority (81.67 %) of consumers have clearly revealed that health, taste and quality were the major factors influencing the purchase of imported fruits in Bengaluru city. The state Agricultural universities, including Horticultural universities and Horticulture departments need to focus on bringing improvement in local fruits in respect of quality, taste, colour and keeping quality to compete with the imported fruits so as to reduce dependence on imported fruits.