ORGANIC GRAPE PRODUCTION AND MARKETING -A STUDY IN VIJAYAPURA DISTRICT, KARNATAKA
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Date
2018-08-01
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University of Agricultural Sciences, Bangalore
Abstract
The focus of the study was to estimate costs and returns, supply chain management and constraints in production and marketing of organic grapes in Vijayapura district, Karnataka. Primary data were collected from 30 organic grape growers belonging to Vijayapura and Muddebihal talukas of Vijayapura district. In addition, 30 market intermediaries were selected randomly for studying marketing channels. Descriptive statistics, supply chain mapping and Garrett’s ranking techniques were used to analyze
the data. The study revealed that, total cost of cultivation of organic grapes was Rs. 2,26,887 per acre and corresponding net return was Rs. 4,23,363. Two marketing channels were identified in organic grapes, viz., Channel-I: Farmers- Preharvest contractors- Retailers- Consumers and Channel-II: Farmers- Commission agents-cumwholesalers-retailers-consumers. The producer’s share in consumer rupee was slightly higher in channel -1 (87.95 %) compared to channel-II (86.41 %). Supply chain mapping revealed that backward linkages were more than the forward linkages. Farmers had
established forward linkages with pre-harvest contractors for sale of grapes, while organic input (Jeevamrutha) was prepared on the farm. Inadequate training facility on organic grape production, high production cost and lack of information on organic farming were the major production problems of organic grapes. Similarly, absence of niche markets for organic grapes, problems in certification and no incentive prices are the major marketing problems in organic grapes.