CONSUMPTION PATTERN OF ALMONDS AND ALMOND BASED PRODUCTS IN BENGALURU CITY: AN ECONOMIC ANALYSIS
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Date
2018-08-01
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University of Agricultural Sciences, Bangalore
Abstract
The present study was conducted to know the consumption pattern of Almonds and Almond based products in Bengaluru City. The data was collected through pre-tested schedule from 90 consumers and analyzed using descriptive statistics and factor analysis. The study revealed that consumers mostly preferred unbranded Almonds and branded Almond hair oil. The important factors influencing the consumers to consume Almonds and Almond based products were health benefit, routine habit, influence of family members, advertisements, offers, taste, income, brand image and nutritious. Further,62.22 per cent of consumers consume Almonds and Almond based products in once in a month
followed by 14.44 per cent daily, 10.02 per cent festival season, 8.88 per cent once in a week and only 4.44 per cent of consumers consume occasionally. Households prefer retail shop (54.28 %) with least preference was online shopping (2.85%) for purchase of raw Almonds. Television was the major source of information to consumers for purchase of Almonds and Almond based products. From this, it can be suggested that the modern retail outlets can display health benefits and medicinal importance as well as nutritional value on the top of shelves that influence most of the consumers to purchase Almonds and Almond based products.