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University of Agricultural Sciences, Bengaluru
University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.
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ThesisItem Open Access ORGANIC GRAPE PRODUCTION AND MARKETING -A STUDY IN VIJAYAPURA DISTRICT, KARNATAKA(University of Agricultural Sciences, Bangalore, 2018-08-01) PRATIBHA, BEVINAGIDAD; DEVAKUMAR, A.S.The focus of the study was to estimate costs and returns, supply chain management and constraints in production and marketing of organic grapes in Vijayapura district, Karnataka. Primary data were collected from 30 organic grape growers belonging to Vijayapura and Muddebihal talukas of Vijayapura district. In addition, 30 market intermediaries were selected randomly for studying marketing channels. Descriptive statistics, supply chain mapping and Garrett’s ranking techniques were used to analyze the data. The study revealed that, total cost of cultivation of organic grapes was Rs. 2,26,887 per acre and corresponding net return was Rs. 4,23,363. Two marketing channels were identified in organic grapes, viz., Channel-I: Farmers- Preharvest contractors- Retailers- Consumers and Channel-II: Farmers- Commission agents-cumwholesalers-retailers-consumers. The producer’s share in consumer rupee was slightly higher in channel -1 (87.95 %) compared to channel-II (86.41 %). Supply chain mapping revealed that backward linkages were more than the forward linkages. Farmers had established forward linkages with pre-harvest contractors for sale of grapes, while organic input (Jeevamrutha) was prepared on the farm. Inadequate training facility on organic grape production, high production cost and lack of information on organic farming were the major production problems of organic grapes. Similarly, absence of niche markets for organic grapes, problems in certification and no incentive prices are the major marketing problems in organic grapes.ThesisItem Open Access A STUDY ON THE USE OF AGRICULTURAL MARKET INFORMATION TECHNOLOGY BY FARMERS IN DHARWAD DISTRICT(University of Agricultural Sciences, Bangalore, 2018-08-01) SOUMYA, B. VARUR.; SHASHIDHARA, B.M.Information Communication Technologies (ICTs) play a crucial role in disseminating information to farmers. ICT can be utilized for providing accurate, timely and relevant information to the farmers, thereby facilitating the better adoption of technologies to make agriculture profitable. The objectives of the study were to document the sources of Agricultural Market Information availed through ICT by farmers, to identify the factors influencing access to Agricultural Market Information through ICT by farmers, to examine the extent of use of market information by farmers and to document constraints in the use of Agricultural Market Information by farmers. The study was conducted by collecting primary data from 90 farmers in Hubballi taluk of Dharwad district. Descriptive statistics and Garrett’s ranking were the tools used to analyze the data. The study revealed that a vast majority of the farmers (98.89%) were using mobile phones and television to access information. Majority of farmers (98.88%) felt that the mobile phone was the best tool to obtain the agricultural market-related information. The major factor influencing farmers to access information through ICT was realization of better prices. The major constraints faced by farmers in the use of ICT tools were lack of awareness and lack of education & skills in handling ICT tools. Hence there is a need to improve the skills of farmers by conducting periodic training sessions at the village level.ThesisItem Open Access AN ECONOMIC ANALYSIS OF VEGETABLE NURSERY BUSINESS: A STUDY IN CHICKBALLAPUR DISTRICT OF KARNATAKA(University of Agricultural Sciences, Bangalore, 2018-07-01) ANIL KUMAR, J.S.; Ganapathy, M.S.The study makes an attempt to analyse the economics of investment and to assess the marketing strategies adopted and to document the constraints faced by vegetable nurseries. The required information was collected from 40 vegetable nurseries located in Bagepalli and Chintamani taluks of Chickballapur district. The average area of vegetable nursery units selected for study was about 930 m2 which was considered as the unit size for economic analysis. The initial establishment cost of vegetable nursery was Rs. 2,20,141.87, among which fixed costs formed the major share (60.73 %). The operating costs of producing seedlings for one production cycle was found to be Rs. 56,616.84, among which seeds cost has major share (31.38%). The average net returns per production cycle was Rs. 33,533.16. Capital investment on vegetable nurseries was found to be financially viable in terms of positive NPV @12 % interest rate (Rs. 8291.12), Discounted B: C Ratio is more than unity (1.43) and Internal Rate of Return of 14.28 per cent. The payback period of investment on vegetable nurseries was 1.90 years. Breakeven production was 94,949.31 seedlings per production cycle. The method of sale followed by nurserymen was direct sale of seedlings to farmers, providing extra seedlings to buyers and placing banners in front of nursery was major marketing strategies followed. High cost of inputs, delayed payment by farmers, and non-availability of cash/credit were major constraints faced by nurseries.ThesisItem Open Access INTEGRATION IN POULTRY INDUSTRY - A STUDY OF BROILER PRODUCTION IN CHIKKABALLAPUR DISTRICT OF KARNATAKA(UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 2019-12-03) ARAVINDA, B.J; GIRISH, M.R.The present study was conducted in Chintamani taluk of Chikkaballapur district of Karnataka to analyse the management practices in broiler farming; backward and forward linkages in broiler farming; financial viability of broiler farming; and production and marketing constraints in broiler farming. The primary data for the study was collected from 30 contract broiler farmers. All the farms followed all-in all-out system of rearing of birds and deep litter system of housing in the study area. The average flock size was 12,383 birds per batch. The live weight per bird was found to be 2.26 kg with a FCR of 1.74. The integrator provided major essential inputs, namely, chicks, feed and veterinary care required for broiler production in the study area while the rest of the inputs were managed by the farmer himself. The total cost incurred and the gross returns realised per batch for rearing a flock size of 12,383 birds was Rs. 1,32,627.28/- and Rs. 1,51,101.67/-, respectively, resulting in a net return of Rs. 18,474.37/-. Rearing charges paid by the integrators to the farmers accounted for about 70 per cent of the gross returns followed by sale of manure (29.60 %), sale of feed bags (3.45 %). At 12 per cent discount rate, the NPW, BCR and IRR were found to be Rs. 30,64,889/-, 1.54 and 39.95 per cent, respectively, indicating the financially viability of broiler farming. High mortality of birds was the major production constraint while price fluctuation was the major marketing constraintThesisItem Open Access ECONOMIC ANALYSIS OF PRODUCTION, MARKETING AND PRICE VOLATILITY OF CHILLIES IN WARANGAL DISTRICT OF TELANGANA(UNIVERSITY OF AGRICULTURAL SCIENCES, GKVK BENGALURU, 2019-10-19) BOLLAM ABHILASH; SREENIVASA MURTHYThe present study was conducted to examine economic feasibility, marketing problems and price volatility of dry chillies in Warangal district of Telangana with a sample of ninety farmers comprising of small, medium and large farm size categories. Results indicated that the average chilli cultivated area of small, medium and large farms were 1.71, 4.41 and 4.31 acres, respectively. Cost of cultivation for small, medium and large size farms were Rs. 1,59,269/ha, Rs. 1,50,269/ha and Rs. 1,71,909/ha, respectively with major cost on human labour. Net returns realized by small, medium and large size farms were Rs. 86,079/ha, Rs. 91,656/ha and Rs. 99,120/ha, respectively; B:C ratios were 1.54, 1.61 and 1.58 in the same order. Majority of dry chilli producers (61.11%) marketed their produce through Channel-I, i.e. Producers-CA-Wholesalers-Retailers-Consumers and total marketing cost was Rs. 2,410/q. Nearly 1/3rd of farmers marketed through Channel-II (same as Channel I except CA) and marketing cost was Rs. 2,054/q. Producers’ share in consumers’ rupee in Channel-I (57.73%) was lower than channel-II (62.12%). ARIMA model results indicated that prices of Khammam and Warangal market are moving in same direction as of actual values. Further analysis revealed that prices of dry chilli in Khammam market had unidirectional influence on Warangal market. Major production constraints identified were damage due to pests and diseases, scarcity of labour and FYM. Major marketing constraints were lower prices, long distance market and higher marketing cost.ThesisItem Open Access A STUDY ON PRODUCTION AND MARKETING OF AONLA (Phyllanthus emblica) IN TUMAKURU DISTRICT OF KARNATAKA(UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 2019-09-03) ABHISHEK, R.; Gracy, C.P.The focus of the study was to estimate costs and returns, value chain analysis, cropping pattern and constraints in production and marketing of aonla in Tumakuru district of Karnataka. Primary data were collected from 30 aonla growers belonging to Koratagere and Tipaturu taluks of Tumakuru district. In addition, 32 market intermediaries were selected randomly for studying value addition and marketing channels. Descriptive statistics, value chain mapping and Garrett’s ranking techniques were used to analyze the data. The study revealed that, total cost of cultivation of aonla was Rs. 28,776 per acre and corresponding gross return was Rs. 76,750. Three value chains for aonla were identified, viz., Value addition from aonla to candy, aonla juice and aonla powder. Degree of value addition was the highest for processor in the case of candy (82.92 %) and juice (29.98 %) whereas it was highest for trader (27.05 %) in the case of powder. The percentage of value addition was the highest for farmer in the case of juice (35.97 %) and powder (49.76 %) and it was highest for processor in the case of candy (42.87 %). Lack of technical knowledge, information regarding crop cultivation, uneven distribution of rainfall / scarcity of water and uneven bearing / low bearing were the major production problems of aonla. Similarly, lack of awareness about market information and intelligence, low prices and no market demand during peak arrivals were the major marketing problems of aonla.ThesisItem Open Access ASSESSMENT OF DAIRY PRODUCTION COMPETITIVENESS IN RURAL-URBAN INTERFACE OF BENGALURU NORTH(UNIVERSITY OF AGRICULTURAL SCIENCES, GKVK BENGALURU, 2019-11-18) SUCHETHA, D. H.; Gracy, C.P.The present research assessed the impact of urbanisation on dairy enterprise in rural-urban interface of Bengaluru North in year 2018-19. Primary data was collected from the 30 dairy farmers each from rural, semi-urban and urban zones by the personal interview method. The total sample size is 90 dairy farmers from all zones. The dairy farmers in each zone were classified as small, medium and large farmers based on farm herd size. The highest net return was recorded in rural large sized dairy farm (Rs. 2,37,421), the highest returns per cow was recorded in urban small sized dairy farm (Rs. 49,115) and the highest returns per rupee investment was recorded in rural large sized dairy farm (1.82). In rural zone, large dairy farms were technically, allocatively and cost efficient. In transition zone, large dairy farms were efficient in allocating resources. In urban zone, medium dairy farms were technically efficient and large dairy farms were efficient in allocating resources. All rural dairy farmers sold their milk through Milk Producer’s Co-operative Societies (MPCS), In transition zone, majority of the dairy farmers sold their milk by MPCS (86.67%) and (13.33%) through private dairies and local sales. Seventy per cent of the urban dairy farmers sold their milk locally and rest of respondents sold it by MPCS. Sale of value added dairy products like curd, butter and ghee is noticed only in urban zone due to remunerative price obtained. Establishment of fodder markets in urban zone is suggested for quality milk production.ThesisItem Open Access CONSUMER PREFERENCE FOR FAST-FOOD OUTLETS IN MYSURU CITY OF KARNATAKA(UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 2019-09-04) KIRAN KUMAR, S. R.; Ganapathy, M. S.The consumption pattern of food has undergone a metamorphic change in the recent past. The present study analyses the consumer preference for Fast-Food Outlets (FFO) in Mysuru city. The objectives of the study were to document the major Fast food outlets in Mysuru city, to study the consumer preference towards different food items, to analyse the factors influencing the consumption pattern of food items and to find out the effect of marketing strategy on consumer preference. The data was collected from 100 consumers of Fast foods at different FFO’s in Mysuru city and was analyzed using Measures of Central Tendency, Chi-square test, Factor analysis and Garret’s ranking technique. Consumers preferring Fast foods were below 30 years, males, graduates, South Indians, single, non-vegetarians and students. Ethnic outlets were the most favoured for eating out and evening was their most preferred time. Foods being healthy, with classy sensory attributes, better nutrition, wide choice of menu, ambience of the outlet, affordable prices, popularity of the outlet were the attributes perceived by consumers about Fast foods. Consumers frequented FFO’s monthly at evening and night with their families in order to break the monotony and spent Rs. 1000-2000 on eating Fast foods per month. There is impact of age and income level while there is no impact of gender and occupation on important Fast food dishes consumed. The FFO market is still very nascent, there is ample space for more brands to come in and coexist with different marketing strategies and opportunities to tap the market potential and to attract the youth segment given that Mysuru consumers are more open to trying different kinds of food.ThesisItem Open Access AN EVALUATION OF FARMER PRODUCER ORGANIZATIONS IN CHIKKABALLAPUR AND MYSORE DISTRICTS OF KARNATAKA(UNIVERSITY OF AGRICULTURAL SCIENCES, GKVK BENGALURU, 2019-09-17) SINDHU, P.; SHASHIDHARA, B. M.In India Farmer Producer Organizations (FPOs) were recommended by Y. K. Alagh Committee in 2003. As a result, FPOs were promoted by states like Madhya Pradesh, Karnataka, Maharashtra, Tamil Nadu etc. In Karnataka FPOs were promoted by the Department of Horticulture, Department of sericulture, NABARD and Coconut Board from 2004 onwards. The study was conducted to analyse the backward and forward linkages, the business performance and to document the constraints faced by FPOs. The primary data was collected from 96 members and also from 36 CEOs/ BODs and employees of 12 selected FPOs in Chikkaballapur and Mysore districts. The study revealed that the backward and forward linkage activities of FPOs was not satisfactory. Lack of access to funds was the most important constraint faced by FPOs to operate effectively. Further the FPOs were constrained by lack of technical staff to undertake forward activities. The study also showed that there is a variation between the FPOs in terms of business performance. Only one FPO out of 12 was undertaking direct marketing to consumers. Hence there is need for group dynamics, participatory decision making, professional efficiency, financial viability and high degree of participation from FPOs. Further there is also a need for horizontal coordination among marketing agencies, banks and FPOs at field level and vertical coordination among policy makers and promoting institutions to strengthen the FPOs so that they take care of all the requirements of farmers.
