A STUDY ON PRODUCTION AND MARKETING OF AONLA (Phyllanthus emblica) IN TUMAKURU DISTRICT OF KARNATAKA
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Date
2019-09-03
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
The focus of the study was to estimate costs and returns, value chain analysis,
cropping pattern and constraints in production and marketing of aonla in Tumakuru
district of Karnataka. Primary data were collected from 30 aonla growers belonging to
Koratagere and Tipaturu taluks of Tumakuru district. In addition, 32 market
intermediaries were selected randomly for studying value addition and marketing
channels. Descriptive statistics, value chain mapping and Garrett’s ranking techniques
were used to analyze the data. The study revealed that, total cost of cultivation of aonla
was Rs. 28,776 per acre and corresponding gross return was Rs. 76,750. Three value
chains for aonla were identified, viz., Value addition from aonla to candy, aonla juice and
aonla powder. Degree of value addition was the highest for processor in the case of candy
(82.92 %) and juice (29.98 %) whereas it was highest for trader (27.05 %) in the case of
powder. The percentage of value addition was the highest for farmer in the case of juice
(35.97 %) and powder (49.76 %) and it was highest for processor in the case of candy
(42.87 %). Lack of technical knowledge, information regarding crop cultivation, uneven
distribution of rainfall / scarcity of water and uneven bearing / low bearing were the
major production problems of aonla. Similarly, lack of awareness about market
information and intelligence, low prices and no market demand during peak arrivals were
the major marketing problems of aonla.