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Govind Ballabh Pant University of Agriculture and Technology, Pantnagar

After independence, development of the rural sector was considered the primary concern of the Government of India. In 1949, with the appointment of the Radhakrishnan University Education Commission, imparting of agricultural education through the setting up of rural universities became the focal point. Later, in 1954 an Indo-American team led by Dr. K.R. Damle, the Vice-President of ICAR, was constituted that arrived at the idea of establishing a Rural University on the land-grant pattern of USA. As a consequence a contract between the Government of India, the Technical Cooperation Mission and some land-grant universities of USA, was signed to promote agricultural education in the country. The US universities included the universities of Tennessee, the Ohio State University, the Kansas State University, The University of Illinois, the Pennsylvania State University and the University of Missouri. The task of assisting Uttar Pradesh in establishing an agricultural university was assigned to the University of Illinois which signed a contract in 1959 to establish an agricultural University in the State. Dean, H.W. Hannah, of the University of Illinois prepared a blueprint for a Rural University to be set up at the Tarai State Farm in the district Nainital, UP. In the initial stage the University of Illinois also offered the services of its scientists and teachers. Thus, in 1960, the first agricultural university of India, UP Agricultural University, came into being by an Act of legislation, UP Act XI-V of 1958. The Act was later amended under UP Universities Re-enactment and Amendment Act 1972 and the University was rechristened as Govind Ballabh Pant University of Agriculture and Technology keeping in view the contributions of Pt. Govind Ballabh Pant, the then Chief Minister of UP. The University was dedicated to the Nation by the first Prime Minister of India Pt Jawaharlal Nehru on 17 November 1960. The G.B. Pant University is a symbol of successful partnership between India and the United States. The establishment of this university brought about a revolution in agricultural education, research and extension. It paved the way for setting up of 31 other agricultural universities in the country.

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  • ThesisItemOpen Access
    Adoption of improved cultivation practices of potato: A study on potato growers of U.S. Nagar of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-07) Kanwal, Jyoti; Kashyap, S.K.
    Agriculture is the backbone of Indian economy. Agriculture sector provides livelihood to 75% of population in India and contribute nearly 45% in national economy. This sector has shared about 17.9% in National GDP. Today, India ranks as world's third largest potato producing nation, with a production of 480 lakh MT and productivity of 23.07 Tones/ha. In India, potato cultivation provides a pillar to the economy of Uttarakhand. Extent of adoption of improved cultivation practices is the process of making favorable decision toward recommended cultivation practices. Thus, it is necessary to know the extent of adoption of improved cultivation practices by potato growers. Potato growers are not going for commercial potato production because of high input cost, lack of resources and difficulties faced by them in marketing and storage of crop. Looking into the present situation of resource availability with potato growers, particularly the size of land under cultivation of Potato crop, production pattern has emerged as the prime need for enhancing the production of potato to achieve the food security for future. The present study was done to study the socio-personal, economic and psychological characteristics of potato growers, to study their knowledge level, to study the extent of adoption of improved cultivation practices of potato and to find out the constraints faced by potato growers in adoption of improved cultivation practices of potato. The study was carried out in U.S. Nagar district of Uttarakhand state. Kashipur and Gadarpur blocks were selected purposively and four villages i.e. Barkheri, Chanakpur, Dhanauri, Ranirajpura from Kashipur and four villages i.e. Missarwala, Madanpur, Girdharnagar and Khera from Gadarpur were selected purposively from the U.S.Nagar block because it has maximum production and productivity of potato. A total sample of 120 respondents was selected through probability proportionate to size (PPS) sampling. Knowledge test and Pre-tested interview schedule were used for the data collection. Statistical techniques such as frequency, percentage, arithmetic mean, standard deviation and weighted mean were used to analyze the data. The findings of the study revealed that majority of the respondents (70%) belonged to middle age category, had education up to high school (31.6%). Results also revealed that the majority of the respondents (66.66%) belonged to general category, about 52.5% per cent respondents belonged to medium annual income group from primary and secondary occupation, maximum (54.16 %) respondents had small land holding i.e. one acre and majority of respondents i.e. 60% respondents had about 1 acre area under potato cultivation. Majority (91.66%) of the potato growers was not having membership in any organization and majority of potato growers i.e. 80% were having medium level of scientific orientation. Regarding the knowledge level of potato growers, majority (65.83%) of the respondents had medium level of knowledge and maximum respondents i.e. 71.66% respondents had medium extent of adoption of improved cultivation practices of potato. The major constraints faced by potato growers were low market price of produce, lack of soil testing laboratories, inadequate storage facilities and unavailability of markets. The study identified that the potato growers had medium extent of adoption of improved cultivation practices of potato because of lack of awareness, lack of motivation and lack of resources. Therefore, it is recommended that more focused and exclusive programmes are suppose to be taken by KVKs and the other aligned institutions for awareness. Better support prices and marketing facilities needs to be developed to motivate farmers towards adoption of improved cultivation practices. The findings of study will be useful to the extension workers, administrators and communication experts, researchers and planners who are engaged in generating and disseminating the improved potato production technology to the farmers especially for the potato crop.
  • ThesisItemOpen Access
    Career aspirations of undergraduate agriculture students of G.B. Pant University of Agriculture and Technology, Pantnagar
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-07) Ansari, Imam Hussain; Ansari, M.A.
    Aspiration is considered as one of the fundamental personality traits of an individual. Everyone aspires to achieve something unique in their life. Driven by the desire for getting recognition and respect in the society, an individual charts out their life and lifestyles meticulously and actively seek ways and means for personal and professional development. Career aspirations refer to the choice and preference on an individual foe seeking a job/work after completing their education. Keeping above facts in mind a study entitled “Career Aspirations of Undergraduate Agriculture Students of G. B. Pant University of Agriculture and Technology, Pantnagar” was undertaken with the objective: (i). to find out Career Aspirations of Undergraduate Agriculture Students, (ii). to determine attitude of Undergraduate Agriculture Students towards farming and (iii). To determine relationship between selected Socio- demographic profile of Undergraduate Agriculture Students and their Career Aspirations. The present study was conducted at the College of Agriculture, GBPUAT, Pantnagar, Uttarakhand. Census method of sampling was used; therefore the study included all the final year students of B. Sc. (Agriculture) of College of Agriculture. Analytical research design was used and the data was collected through pre-tested structured questionnaire. Appropriate statistical techniques were used to analyse the data in light of the study objective. The findings of the study revealed that maximum number of respondents were female (53.96%), belonged to General Caste (64.28 %), come from rural background (34.12 %), belonged to urban background (42.85 %), has school education through English medium (88.88 %), were having average academic performance (61.90 %), came from nuclear families (78.57 %), belonged to the medium sized family (58.73 %), belonged to the medium family educational status (50.79 %), had small sized land holding (74.60 %). Besides, most of the fathers of respondents were in government service (42.85 %), whereas most of the mothers were found to be not working, but engaged as house wives (60.31 %), parents’ were earning between Rs. 2.89 to Rs. 11.76 lacks per annum (65.87 %). Majority of students got job related information from seniors (81.74 %), followed by university placement cell (59.52 %), and internet (86.50 %), and had medium mass media exposure (73.01 %). Students participated in many co-curricular activities such as quiz competition (1st rank), NSS (2nd rank) and sports (3rd rank); and had medium level of achievement motivation (66.66 %). ‘Pursuing higher studies’ after completing graduation was ranked first by majority of respondents (24%) followed by ‘becoming scientist in ICAR system’ ranked second (20%), ‘securing an administrative position in Agriculture University (15 %) ranked 3rd, securing Central Government job ranked 4th (13%), and becoming Teacher / Professor in SAUs was ranked 5th (12%). Further, students displayed ‘neutral’ attitudes towards farming as a profession. Academic performance, family background, parent’s occupation, parent’s annual income, mass media exposure, and achievement motivation had positive and significant relationship with career aspirations of the undergraduate agricultural students whereas gender, caste, family background, place of residence, medium of education, family type and family size, had negative and non- significant relationship with career aspirations.
  • ThesisItemOpen Access
    Climate change information needs of apple growers: A study in Kumaon region of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-07) Barakoti, Jagjeevan; Ansari, M.A.
    Climate change has emerged as a serious threat to agriculture productivity and global food security. Mountain ecosystems are very fragile and prone to the adverse impact of climate changes. Information about climate change therefore becomes crucial for farmers as it can help in undertaking adaptation strategies and mitigation measures. Besides, farmers’ need to comprehend the scale of climate variability and adapt in order to survive and safeguard the farming as well as farm based livelihood vocations. Hence, in order to be successful in overcoming the adverse impact of climate change on agricultural productivity, farmers also need to be sensitized and made aware of various climate change parameters and their adverse impact on farming. Keeping this in mind, a research study entitled “Climate Change Information Needs of Apple Growers: A Study in Kumaon Region of Uttarakhand” was undertaken with the objectives: (i): to study the socio-personal, economic, psychological and communication characteristics of apple growers (ii) to find out climate change information needs of farmers, (iii) to determine the relationship between the selected characteristics of apple growers’ with climate change information needs of farmers and (iv) to identify the constraints faced by the Apple growers in obtaining information about climate change. The present study was conducted in Nainital district of Uttarakhand. Four villages namely Hartola, Satbunga, Umagrah, and Nathuakhan were selected purposively from Ramgarh block as it had maximum number of apple growers.. A total sample of 120 respondents was selected through PPS method. Analytical and descriptive research design was used. The data collection was done using a pre-tested structured interview schedule. Besides, four focus group discussions were also done to support the quantitative research. The data was analysed using appropriate descriptive and analytical statistical techniques. The findings revealed that More than half (59.16%) of the respondents belonged to the middle age group, educated up to senior secondary (24.17%), were medium farmers (85%), with more than fifteen years of farming experience (64.17%), all the respondents(100%) had farming as their primary occupation, with medium annual income (86.66%), social participation (69.17%). More than half (56.67%) of the respondents had medium extension contact. Majority of the respondents (95.00 %) owned television had medium level of mass media exposure (66.67%), had medium information seeking behaviour (60.83%), had medium scientific orientation (86.67%), had medium access to weather forecast (71.67%) and had medium level of risk orientation (74.17%). Regarding climate change information needs of farmers, the findings revealed that Majority of the respondents (70.83%) had medium level of information needs on climate parameters, Majority of the respondent express their information needs about how temperature affects apple cultivation, how snow fall affects apple cultivation, how rainfall affects apple cultivation. Majority of the respondents (82.50%) had medium level of information needs regarding cropping practices and expressed their information needs about alternative crops grown in lower hills, impact of climate change on apple productivity. About one third of the respondents (35.83%) having low level of information need about impact of climate change on apple productivity and expressed information needs about how early frost damage apple fruiting, late spring frost affects on flowering in apple crop, hailstorms affects apple productivity. Over all climate change information needs of apple growers showed that Majority of the respondents (75%) had medium level of climate change information needs, 15.83 percent had low level and only 9.17 percent had high level of climate change information needs. Majority of the farmers had given opinion that government should help farmers and KVKs or SAUs should come forward to give solution on climate change adaptation and mitigation practices. The result revealed that independent variables Age, landholding, extension contact, information seeking behaviour and scientific information were significant positively correlated with climate change information needs of apple growers. Farming experience and information seeking behaviour were highly significant and positively correlated with climate change information need of apple growers. Coefficient of determination (R2) value was 0.4020, which means that only 40.20 percent of the variation in the dependent variable could be attributed to all the independent variables. The respondents had faced constraints on getting information about climate change and found that 25 percent of the respondents expressed that they were not aware from whom they can get information about climate change, 20.83 percent expressed governmental officials were not available there to give information on climate change and 18.33 percent were not aware of operating internet for accessing information. The findings have implications for undertaking specific interventions for providing needed information about climate change.
  • ThesisItemOpen Access
    Attitude of farmers towards drip irrigation: a study in Kumaon hills of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-07) Karki, Pooja; Amardeep
    Water is most important natural resource to sustain agriculture, while in hills water is scarce. In present situation, high-tech modern intensive agriculture and growing human population are causing fast depletion of water resources. This is a challenging situation and there is a need to conserve water and ensure its efficient use. In the phase of changing agriculture scenario across the world and a shift towards precision farming, drip irrigation appears to be most appropriate technology, which is capable for providing more efficient utilization of water. Uttarakhand is one of the states in India where 55 per cent cultivable land is rainfed and only 45 per cent of cultivated land is irrigated. In hilly areas, water availability for agriculture is limited because of factors like uneven land holding, slope terraces, long distance between water resources and also rainfall is concentrated only in four months of the year. Thus, the need was felt to study attitude of farmers towards drip irrigation in kumaon hills of uttarakhand. The present study was conducted in Ramgrah block of Nainital district. Four villages from Ramghar block were selected purposively. Analytical research design was used for the present study. A sample of total 120 respondents was selected through PPS method. Pre-tested interview schedule used for data collection. Statistical techniques such as frequency, percentage, arithmetic mean, standard deviation, coefficient of correlation and t-test were used to analyze the data for meaning interpretation. The finding of the present study revealed that majority of respondents (55%) belonged to middle age group, were males (80%), had small family size (90.83%), had joint family (56.67%), belonged to the general caste (73.33 %), had studied upto high school education (35.83%), were involved in agriculture (100%), had low annual income (74.17%), were small farmers (98.34%), had mixed farming (100%), were cultivated pea, potatoes, capsicum, tomato and chilli cropping pattern (90.83%), had medium cropping intensity (85%) and were using tank for the irrigation (50%). Majority of the respondents had medium mass media exposure (57.50%), medium economic motivation (74.16%) and medium risk orientation (64.17%). Majority of the respondents (67.50%) had neutral attitude towards drip irrigation. Variables like caste, size of land holding, total family income, mass media exposure and risk orientation were found to have positive and significant relationship with attitude towards drip irrigation. Age, education, family size and economic motivation of the respondents had non-significant positive relationship with their attitude towards drip irrigation. Cropping intensity of the respondents had significant negative relationship with their attitude towards drip irrigation. The major constraints faced by the respondents in adopting drip irrigation were difficulties in maintenance, lack of technological knowledge about drip irrigation or training in respect use of drip irrigation, frost sensitive pipe of drip irrigation and cracks to pipeline and micro tube. The findings of the study will be useful to extension workers, research workers and administrators as it will provide them the sufficient knowledge about the existing adoption gap of drip irrigation technology used by the farmers and will enable them to improve their approach of working with the farmers.
  • ThesisItemOpen Access
    Effectiveness of participatory newsletter on honey production: A study in Nainital district of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-07) Malik, Aafreen; Amardeep
    Honey is the most important primary product of beekeeping, both from quantitative and economic point of view and has been used by mankind for many years as a source of food, medicine and for cultural ceremonies. India stands eighth in the world in honey production with production of around 95,000 metric tonnes per annum. Uttarakhand state produces 2.53 metric tonnes honey per annum owing to the under-utilization of available resources. Apart from its huge potential as an additional income generating activity, the honey production is still underutilized and practically untapped in the state. Despite vast potential in the state the production of honey is not upto the expectation. Majority of beekeepers are categorized under medium and low socio-economic status because of the constraints faced by them. The ratio of extension worker to farmer is wide due to which information gap prevails. Therefore, there is need for alternatives that can bridge the information gap. Today is ICT era and there are different media like print, electronic, which can be used to fill the information gap. Out of all these print media was used for present study To analyze the effectiveness of participatory newsletter on honey production was tested. The present study was conducted in Nainital district of Uttarakhand. The village Jeoli from Bhimtal block were selected purposively for this study. Action research approaches using experimental research design was used for the present study. A sample of total 75 respondents were selected purposively who were actively engaged in beekeeping. Pre – tested interview schedule and knowledge test were used for data collection. Statistical techniques such as frequency, percentage, arithmetic mean, standard deviation and paired ‘t’ test were used to analyze the data for meaning interpretation. The findings of the present study revealed that majority of the respondents (65.4%) belonged to middle age group, had education upto intermediate level (29.4%), beekeeping was a primary source of income, were having medium annual income (80%), had medium land holding (78.66%). More than half of respondents (65.4%) had medium extent of utilization of information sources, had medium scientific orientation (64%), belonged to medium category of achievement motivation (76%), had medium experience in honey production (42.7%), had medium number of bee boxes (84%) range between 67 to 155, and all respondents gained three training two from Krishi Vigyan Kendra and one from Khadi Village Industry Commission. The information need of respondents founded that all respondents (100) needed information regarding marketing information / market availability and migration of bee boxes. Regarding the size, design, name, content, need based information, utility of content, accuracy and clarity of message and readability of content found satisfactory by majority of respondents. At 0.01 per cent level of significance mean gain in knowledge score of respondents was significantly higher in post- test. It was concluded that participation on honey production was significantly effective in terms of gain in knowledge. The findings of the study will be useful to extension workers, research workers and the administrators as it will provide them the sufficient knowledge about the problems of beekeepers and use of mass media by beekeepers and will enable them to improve their approach of working with the beekeepers.
  • ThesisItemOpen Access
    Effectiveness of vocational trainings for farm women conducted BY Krishi Vigyan Kendra Jeolikote, Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-06) Singh, Neha; Bhardwaj, Neelam
    India is among the most rapidly growing economy in the world today. Women participation in development is also not free from gender dimensions. In the process of development, gender bias takes the form of alienation of women from the mainstream. This provides meager or no benefits to their efforts in terms of return or recognition. Rural women constitute major proportion of total Indian population. They play significant and crucial role in agriculture and allied fields. Farm women in India show abundant responsibilities and perform a wide spectrum of duties even then they suffer from being both economically and socially invisible. Looking into the problem and prospects of farm women and giving prime attention to their needs. Government had initiated several schemes for improving and alleviating status of women by making them self dependent with effective training programmes. Training is one of the commonly used method to improve the knowledge and skill of the trainees. It can successfully bring about certain changes in the outlook and attitude of farmwomen and thereby making them economically and psychologically independent. Various organization and institutes have taken the responsibility to train rural women in different sectors. Krishi Vigyan Kendras which are working at grassroot level to empower the women in agriculture and allied fields by imparting training in different areas. KVK, Jeolikote had played significant role in improving the conditions of hill women. The study was conducted in Nainital district. A total sample size of 90 respondents was selected i.e 45 beneficiaries and 45 non beneficiaries through purposive sampling and proportional allocation method respectively from Bhimtal block representing two villages. The interview schedule was used for the study. Data on socio- personal, psychological and communication variables were collected. Difference between women empowerment of beneficiaries and non beneficiaries was determined. Association with selected variables was calculated by using ‘chi square’ test. The opinions from the beneficiaries regarding the vocational trainings conducted under KVK were studied. ‘Z’ test was used to see the effectiveness of vocational trainings through KVK on empowerment. Descriptive research design was used for the study. The findings of the study revealed that majority of the respondents in both the groups belonged to middle aged group, had education up to high school in both beneficiaries and non beneficiaries i.e (51.11%) and (53.33%) respectively. About three fourth (73.33%) of beneficiaries and (88.88%) of non beneficiaries had small size of land holding, with low annual income level i.e. (71.11%) and (44.44%) of the non beneficiaries and beneficiaries respectively. Majority of the beneficiaries (51%) attended more than two trainings. Most of the beneficiaries (46.67%) started making decorative candles as venture, with high income level generated by (46.66%) of the beneficiaries after starting the venture. Majority of the beneficiaries (67%) purchased their raw material from Haldwani market, and most of the beneficiaries (40%) sold their products in local market. Results revealed that, majority of the beneficiaries (73.33%) and only (6.66%) of non beneficiaries had high level of risk orientation, with maximum number of non beneficiaries (77.77%) among low level of scientific orientation. Majority of respondents in both the groups were found to be in medium level of achievement motivation. Regarding the women empowerment all most equal number of respondents in both the categories had medium level of empowerment i.e (24.44%) of beneficiaries and (28.88%) of non beneficiaries. Significant differences was found between beneficiaries and non beneficiaries in case of high level of empowerment i.e. (75%) of the beneficiaries had high level of empowerment where as only (15.55%) of non beneficiaries were having high level of empowerment. Empowerment had significant association with selected independent variables such as scientific orientation, and risk orientation at 5 % level of significance. On the other hand independent variables like age, education, total family income, total land holding, information seeking behaviour and achievement motivation had no significant association with empowerment further the difference between the beneficiaries and non beneficiaries in terms of empowerment were found significant at 1 % level of significance. The opinions of beneficiaries regarding training revealed that majority of beneficiaries preferred village as suitable venue for training, during slack season and mostly of three days duration, with group less than 25 trainees. Majority of respondents (64.44%) preferred demonstration as a method for training and chart as audio visual aids. The findings of the study will be useful to the KVKs, planners, trainers, extension personnel’s who are directly or indirectly engaged in development of farm women. This will enable them to form strategy in helping the farm women to learn more need based skills for their all round development.
  • ThesisItemOpen Access
    A study on entrepreneurial behaviour of dairy farm women in Nainital district of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-06) Kholiya, Monika; Bhardwaj, Neelam
    In India, dairy farming has been practicing for generating employment and steady income. Dairy farming is considered as an entrepreneurial venture predominantly for women because most of the women are involved in dairy activities starting from caring of animals to marketing the milk products. In Uttarakhand, about 90 per cent of dairy farmers operates dairy on small and medium scale. Thus, entrepreneurial development in the field of dairy sector might be the best possible way to make women competent and self- reliant. Dairy farming is an income generating sector by which rural women can socially empowered and their self-actualization and psychological needs can be fulfilled. Rural women plays a significant role in livestock production. On an average, they work nearly 15 hours in a day. Along with their household chores, they work on the field and take care of their livestock as well. Being effective manager of resources, they have potential to become a successful entrepreneurs. Thus, the need to explore the entrepreneurial behaviour of dairy farm women was realized. The present study was undertaken to find out the socio-personal, economic and psychological characteristics of dairy farm women, to study their entrepreneurial behaviour, to find out relationship between socio-personal, economic and psychological characteristics and their entrepreneurial behaviour and constraints faced by them in managing the dairy as an enterprise. The study was carried out in Nainital district of Uttarakhand state. Haldwani block was selected purposively and five villages i.e. Bhawanipur, Khera, Bameta Banger, Hathikhal and Phatta Banger were selected purposively from the Haldwani block because it has maximum number of dairy entrepreneurs. A total sample of 120 respondents were selected through Proportional Allocation method. Pre-tested interview schedule was used for the data collection. Statistical techniques such as frequency, percentage, arithmetic mean, standard deviation, coefficient of correlation and t-test were used to analyze the data. The findings of the study revealed that majority of the respondents (72.5%) belonged to middle age category, had education upto high school (30.83%), had medium family size (69.17%), with medium dairy experience (59.16%) and all of them were married. Results further revealed that majority of the respondents (52.50%) had medium herd size and milk production, 72.50 per cent had medium level of monthly income from dairy farming, 37.5 per cent had small land holding i.e. one to two hectares, three fourth of the total respondents had medium economic motivation and 77.5% had medium scientific orientation. Regarding the entrepreneurial behaviour of dairy farm women, majority of the respondents (62.5%) had medium level of entrepreneurial behaviour with medium innovativeness (46.67%), achievement motivation (57.5%), decision making ability (70%), risk orientation (50%), coordinating ability (67.5%), planning ability (59.17%). Further, it was found that respondents had medium information seeking behaviour (73.33%), cosmopoliteness (82.5%) and self-confidence (56.67%). Family size, herd size, milk production, monthly income from dairy farming, land holding, economic motivation and scientific orientation were found to have positive and significant relationship with entrepreneurial behaviour at 1% level of significance, whereas education and dairy experience were positively and significantly related to entrepreneurial behaviour at 5% level of significance. On the other hand, age had positive and non-significant relationship with entrepreneurial behaviour of dairy farm women. The major constraints faced by dairy farm women were lack of improved equipments, low price of milk offered, high cost of cross breed cows, lack of training facilities, lack of technical guidance and inadequate information about government schemes related to dairy sector. The results showed that majority of the respondents had medium to high level of entrepreneurial behaviour. Thus, KVKs’ and extension agents should put more emphasis on designing entrepreneurship development programmes. The findings of the study will be helpful to the extension administrators and veterinary experts to plan and execute training programmes to overcome these constraints.
  • ThesisItemOpen Access
    Marketing behaviour of fruit growers: a study in Kumaon hills of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-06) Kanwal, Shubhangi; Kashyap, S.K.
    Uttarakhand state is a leading producer of peach, plum, pear and apricot in the country. Therefore, to utilize state potential of being established as a fruit belt, fruit production in the state has to evolve as a business. This requires proper structure and system for marketing with easy accessibility and adequate availability for marketing surpluses. Since, the objective of various group of stakeholder are in conflict and efficiency of system lies in reconciling the conflicts, hence, an attempt was made to study the marketing behavior of fruit growers in Uttarakhand to assess the gaps in marketing the surplus, as quality production with less cost of cultivation is of utmost importance to have comparative and competitive advantage in this changing agricultural scenario. Kumaon hills of Uttarakhand, Nainital district, Ramgarh block were purposively selected for the study due to their higher productivity and production. Four villages were selected in consultation with horticulture development officer of the block. Selection of 120 respondents from the selected villages was done by using probability proportionate to size sampling method. Analytical research design was adopted to investigate the relationship between marketing behaviour and the selected socio-personal psychological and communication attributes. To verify the analysis t-test was applied to the suggested relationship hypothesis. Multiple regression analysis was done of the selected significant variables to identify the good predictors of the marketing behaviour. Majority of the fruit growers were middle aged (69.17%), literate (97.5%) and had medium level of experience in fruit cultivation (64.17%).Majority (83.33%) of them had total land holding between 0.099- 1.32 ha with primarily 0.02- 0.95 ha under fruit cultivation. More than half of the fruit growers (55.99%) earned more than Rs. 59980.00annually with availability of medium (62%) level infrastructural facilities. Only about ten per cent of them had received training related to marketing. Medium level of information source utilization (90.83%), risk preference (55.00%), decision making ability (75.00%), quality orientation (60.83%) and economic motivation (74.17%) were observed. Medium (66.67%) marketing behaviour was observed which might be due to prevalence of medium level of its subcomponents i.e., planning (66.67%), decision making (60.00%), execution (67.50%) and review (58.33%).The relationship of each independent variable with the marketing behaviour were analysed by applying t-test. Training received, information source utilization, risk preference and quality orientation exhibited positive significant correlation with the marketing behaviour of the fruit growers of the hills. Further analysis of the significant variables revealed that risk preference and quality orientation were identified as good predictors of marketing behaviour by multiple regression analysis. It was also found that about 45.00 percent of the variance in marketing behaviour is due to these four significant variables taken together. Inadequate storage facility (86.66%) followed by lack of processing facility (85.83%) were identified as constraints by majority of the respondents. Although, high cost of transportation followed by fluctuation in market price were ranked as the major constraint in marketing the fruits by the fruit growers as per weighted mean score of individually ranked constraint. Suggestions offered by the fruit growers encompassed infrastructural upgrading, competence building and regular guidance by experts. Thus, it can be said that hike in either or all the components of the marketing behaviour can significantly increase overall marketing behaviour of the fruit growers, taking the significant variables, identified marketing problems and suggestions offered by the fruit growers into consideration.
  • ThesisItemOpen Access
    Entrepreneurial intention of vegetable growers: a study in Kumaon hills of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2019-06) Beri, Jyoti; Kameswari, V.L.V.
    India ranks second in vegetable production in the world, with production of 175 million tonnes over an area of 10.03 million hectares. Though, Uttarakhand has varied agro-climatic conditions suitable for cultivation of high-value, off-season and exotic vegetables along with seasonal vegetables in hills, majority of the farmers fall under medium to low socio- economic status because of various constraints prevailing in the hills. The constraints faced by the hill farmers compel them to practice subsistence farming. Vegetable production as an enterprise is recognized as the most remunerative way of promoting socio-economic development of rural people by generating employment at farm level. Vegetable cultivation is capital intensive and risk taking activity. Therefore, vegetable growers need to possess certain qualities like risk taking ability, innovativeness and initiative taking to marshal resources. There stands a dire need to equip the vegetable growers with necessary knowledge and skills in farming and agri-business so that they can manage their resources and derive possible economic benefits from their enterprise. Entrepreneurial intention is a necessary pre-condition for forecasting individual entrepreneurial conduct and activities. Therefore, study entitled “Entrepreneurial Intention of Vegetable Growers: A Study in Kumaon Hills of Uttarakhand” was taken up to measure entrepreneurial intention of the vegetable growers and also identify the key constraints which hamper vegetable growers from starting an entrepreneurial venture. The study was conducted in Dhari block of Nainital district of Uttarakhand. Two villages of Dhari block were selected purposively after consultation with the Block Development Officer and Agricultural Development Officer. Twenty per cent of the vegetable growers were selected from each village using simple random sampling. A sample of 120 respondents was selected and pretested interview schedule was used for data collection. Descriptive research design was used to meet the objectives of the study. The findings of the study revealed that maximum number of the vegetable growers were educated upto high school (35.00%) and belonged to middle age group (42.50 %). Half or slightly more than half of the respondents had medium level of farming experience (50.00%), medium level of innovativeness (51.67%), medium risk taking ability (55.83%) and also had small area under vegetable cultivation (57.50%). The main crops grown by majority of vegetable growers in kharif season were cabbage, tomato, and beans. Pea and potato were the main crops grown in rabi season. Majority of the respondents were men (70.00%), belonged to small sized family (70.83%) and APL category (93.33%), followed by 95.00 per cent of respondents who had marginal land holding, low extension contact (98.3%) and low social participation (100.00%). Further, 96.67 per cent of respondents owned mobile phones, had low mass media exposure (81.67 %) and high economic motivation (83.33 %). It was also found that half of the vegetable growers showed a desire to start own agri-business venture in the near future. Roughly half of the respondents (52.50%) had medium level of entrepreneurial intention. Findings also revealed that education, total land holding, risk taking ability and innovativeness were positive and significantly related to entrepreneurial intention of vegetable growers. Lack of start-up capital, non availability of storage facility, non availability of government subsidy, lack of technical knowledge, lack of value addition techniques and skills were the major constraints faced by the vegetable growers in starting an entrepreneurial venture.