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Open Access
Study of Awareness and Perception Towards Soya Milk
(Punjab Agricultural University, Ludhiana, 2015) Amrinder Singh; Goyal, Pratibha
The present study was conducted to find awareness and perception towards soya milk as well as preference regarding soya milk in Ludhiana. It also aimed at analyzing perception and preference regarding quality, price, variety, convenience, etc. The study was conducted by selecting 10 colleges and 5 gymnasiums in Ludhiana. From each college and gymnasium a sample of 10 students and gym goers was selected on convenience basis making the sample size of 150 respondents. Primary data was collected with the help of structured and non-disguised questionnaires. The study showed that customers are aware about soya milk and its nutritional value but they are not aware about different brands. Customers perceived soya milk as healthy product. But only half of them preferred soya milk over other beverages. The demographic profile of the respondents also shows variance in their preference for soya milk.