Study of Awareness and Perception Towards Soya Milk
Loading...
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Punjab Agricultural University, Ludhiana
Abstract
The present study was conducted to find awareness and perception towards soya milk as well as
preference regarding soya milk in Ludhiana. It also aimed at analyzing perception and preference
regarding quality, price, variety, convenience, etc. The study was conducted by selecting 10 colleges and
5 gymnasiums in Ludhiana. From each college and gymnasium a sample of 10 students and gym goers
was selected on convenience basis making the sample size of 150 respondents. Primary data was collected
with the help of structured and non-disguised questionnaires. The study showed that customers are aware
about soya milk and its nutritional value but they are not aware about different brands. Customers
perceived soya milk as healthy product. But only half of them preferred soya milk over other beverages.
The demographic profile of the respondents also shows variance in their preference for soya milk.
Description
Keywords
null