Study of Awareness and Perception Towards Soya Milk

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dc.contributor.advisorGoyal, Pratibha
dc.contributor.authorAmrinder Singh
dc.date.accessioned2019-07-11T10:59:39Z
dc.date.available2019-07-11T10:59:39Z
dc.date.issued2015
dc.description.abstractThe present study was conducted to find awareness and perception towards soya milk as well as preference regarding soya milk in Ludhiana. It also aimed at analyzing perception and preference regarding quality, price, variety, convenience, etc. The study was conducted by selecting 10 colleges and 5 gymnasiums in Ludhiana. From each college and gymnasium a sample of 10 students and gym goers was selected on convenience basis making the sample size of 150 respondents. Primary data was collected with the help of structured and non-disguised questionnaires. The study showed that customers are aware about soya milk and its nutritional value but they are not aware about different brands. Customers perceived soya milk as healthy product. But only half of them preferred soya milk over other beverages. The demographic profile of the respondents also shows variance in their preference for soya milk.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810113988
dc.keywordsSoya Milk, Demographic variables, Perceptionen_US
dc.language.isoenen_US
dc.pages37en_US
dc.publisherPunjab Agricultural University, Ludhianaen_US
dc.research.problemStudy of Awareness and Perception Towards Soya Milken_US
dc.subAgricultural Business Managementen_US
dc.subjectnullen_US
dc.themeStudy of Awareness and Perception Towards Soya Milken_US
dc.these.typeM.B.A.en_US
dc.titleStudy of Awareness and Perception Towards Soya Milken_US
dc.typeThesisen_US
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