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Subject: Sociology × End date: 2017 × Start date: 2017 × Type: Thesis ×
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    ThesisItemOpen Access
    Uses and Gratifications of Social Media in Senior Secondary Students of Ludhiana and Dhandhra: A Comparative Study
    (Punjab Agricultural University, Ludhiana, 2017) Deepali; Thapar, Sheetal
    In the 21st century, social media is an immensely popular medium of mass communication. It's influence can have both positive and negative results. A study was conducted to identify the uses and gratification of social media in senior secondary school children of Ludhiana and Dhandhra. Using a close-ended questionnaire, responses were obtained from 200 (50 from each school) senior secondary students of P.S.E.B and C.B.S.E Ludhiana and Dhandhra. The demographic profile largely constituted of students in the age range of 16> and <17 years, most of them had family income of Rupees <20,000 per month and many live in nuclear families. Reflecting the huge penetration of Social Media, it shows that in today's era everyone uses social media and social networking sites to remain connected, updated and informed. Every household has a mobile phone which shows the importance of this device. Wi-Fi connection was present in most of the areas of Ludhiana as well as Dhandhra. Whatsapp ranked on top position in their preference as well as according to safe uploading of pictures and easy connection with people. Education and assignments were the main purpose and entertainment followed that. More than 50 percent of the students never keep their phones always with them as they share it with their family and relatives. Many students face their parents’ objection while using social media in their day to day routine. Through this study one comes to know that social media is so much inter woven in our life that it seems impossible to live without social media.
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    Agricultural Coverage in Media– Awareness of Farmwomen: A Case Study of Village Pakhowal
    (Punjab Agricultural University, Ludhiana, 2017) Middha, Gursimar Kaur; Sarabjeet Singh
    The present study was carried out to assess the awareness of farmwomen regarding agricultural coverage in different media. A total of 100 farmwomen in village Pakhowal and were analysed. Demographic profile of respondents revealed that more than one third of the farmwomen belonged to relatively younger age group i.e. 25-35 years (37 percent); almost all of them (98 percent) were married. All of the farmwomen were workers on their farms. Status of family revealed that most of the farmwomen were living in nuclear family (79 percent). Educational qualification of more than half of the farmwomen (53 percent) was up to matric, senior secondary (20 percent). About 16 percent were graduated, mostly in Arts stream. Apart from this, 10 percent of farmwomen were uneducated and only 1 percent did her masters. Punjabi newspaper Ajit (58 percent) was widely acceptable and preferred newspaper for reading. Although, there was a supply of newspapers in every households but very less farmwomen reads newspapers (only 9 percent). Radio is there but again female listeners are about one third (30 percent). Use of social media (51 percent) is there but only for leisure and entertainment purposes. About half of the usage was of WhatsApp. Very few farmwomen read books (4 percent) while Magazines were not preferred at all. Television was the most used and preferred type of Media (90 percent). About one in 10 farmwomen (9 percent) were specifically reading and watching agricultural coverage in different media.