Agricultural Coverage in Media– Awareness of Farmwomen: A Case Study of Village Pakhowal
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Date
2017
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Punjab Agricultural University, Ludhiana
Abstract
The present study was carried out to assess the awareness of farmwomen regarding
agricultural coverage in different media. A total of 100 farmwomen in village Pakhowal and
were analysed. Demographic profile of respondents revealed that more than one third of the
farmwomen belonged to relatively younger age group i.e. 25-35 years (37 percent); almost all
of them (98 percent) were married. All of the farmwomen were workers on their farms. Status
of family revealed that most of the farmwomen were living in nuclear family (79 percent).
Educational qualification of more than half of the farmwomen (53 percent) was up to matric,
senior secondary (20 percent). About 16 percent were graduated, mostly in Arts stream. Apart
from this, 10 percent of farmwomen were uneducated and only 1 percent did her masters.
Punjabi newspaper Ajit (58 percent) was widely acceptable and preferred newspaper for
reading. Although, there was a supply of newspapers in every households but very less
farmwomen reads newspapers (only 9 percent). Radio is there but again female listeners are
about one third (30 percent). Use of social media (51 percent) is there but only for leisure and
entertainment purposes. About half of the usage was of WhatsApp. Very few farmwomen
read books (4 percent) while Magazines were not preferred at all. Television was the most
used and preferred type of Media (90 percent). About one in 10 farmwomen (9 percent) were
specifically reading and watching agricultural coverage in different media.
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