Agricultural Coverage in Media– Awareness of Farmwomen: A Case Study of Village Pakhowal

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dc.contributor.advisorSarabjeet Singh
dc.contributor.authorMiddha, Gursimar Kaur
dc.date.accessioned2018-02-15T09:27:22Z
dc.date.available2018-02-15T09:27:22Z
dc.date.issued2017
dc.description.abstractThe present study was carried out to assess the awareness of farmwomen regarding agricultural coverage in different media. A total of 100 farmwomen in village Pakhowal and were analysed. Demographic profile of respondents revealed that more than one third of the farmwomen belonged to relatively younger age group i.e. 25-35 years (37 percent); almost all of them (98 percent) were married. All of the farmwomen were workers on their farms. Status of family revealed that most of the farmwomen were living in nuclear family (79 percent). Educational qualification of more than half of the farmwomen (53 percent) was up to matric, senior secondary (20 percent). About 16 percent were graduated, mostly in Arts stream. Apart from this, 10 percent of farmwomen were uneducated and only 1 percent did her masters. Punjabi newspaper Ajit (58 percent) was widely acceptable and preferred newspaper for reading. Although, there was a supply of newspapers in every households but very less farmwomen reads newspapers (only 9 percent). Radio is there but again female listeners are about one third (30 percent). Use of social media (51 percent) is there but only for leisure and entertainment purposes. About half of the usage was of WhatsApp. Very few farmwomen read books (4 percent) while Magazines were not preferred at all. Television was the most used and preferred type of Media (90 percent). About one in 10 farmwomen (9 percent) were specifically reading and watching agricultural coverage in different media.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810040939
dc.keywords: Media, Awareness, Farmwomen, Agricultural Coverageen_US
dc.language.isoenen_US
dc.pages50en_US
dc.publisherPunjab Agricultural University, Ludhianaen_US
dc.research.problemAgricultural Coverage in Media– Awareness of Farmwomen: A Case Study of Village Pakhowalen_US
dc.subSociologyen_US
dc.subjectnullen_US
dc.themeAgricultural Coverage in Media– Awareness of Farmwomen: A Case Study of Village Pakhowalen_US
dc.these.typeM.Scen_US
dc.titleAgricultural Coverage in Media– Awareness of Farmwomen: A Case Study of Village Pakhowalen_US
dc.typeThesisen_US
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