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Subject: Clothing and Textiles × Author: Karandeep Kaur × End date: 2014 × Start date: 2010 × Type: Thesis ×
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    ThesisItemOpen Access
    KNITWEAR PRODUCT DEVELOPMENT USING KASUTI EMBROIDERY MOTIFS
    (PAU Ludhiana, 2013) Karandeep Kaur; Devinder Kaur
    The investigation entitled ‘Knitwear product development using kasuti embroidery motifs’ was carried out in Ludhiana city. Traditional motifs of kasuti embroidery were selected and plates were developed through Corel Draw 13 and were shown to 10 panel of judges. After the selection of motifs, three colour combinations of each motif were developed and again shown to 20 judges to finalize the 10 colour combinations of the 10 selected motifs for the development of design. After that two different design placements were prepared of the 10 most preferred motifs and their colour combinations. An interview schedule was prepared for the purpose of collecting data from 80 female respondents between the age group of 20 to 30 years selected randomly from three colleges of Ludhiana city. The results of the study revealed that majority of the respondents were graduates, belonging to nuclear families. Seventy per cent of the respondents were aware of knitwear designs and 51.25 per cent aware of kasuti embroidery and 70 per cent respondents preferred to buy knitwear kurtis. Readymade kurtis were the most preferred kurtis with medium length and V-shape necklines. Multi coloured combination was the most preferred colour combination followed by two colour and three colour combinations. Skin, pista green, red and cream were the most preferred colours. After this second interview schedule was prepared to study the preferences for the developed knitwear kurtis. For this purpose four localities of Ludhiana city were selected. All the kurtis were highly appreciated on the basis of colour combinations and overall impact where as kurti D10 was the most preferred kurti. Majority of the respondents rated all the kurtis as very good. The quoted price of the kurtis was found to be adequate and 30.72 to 50 percent profit can be earned by making knitwear kurtis.