KNITWEAR PRODUCT DEVELOPMENT USING KASUTI EMBROIDERY MOTIFS
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Date
2013
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PAU Ludhiana
Abstract
The investigation entitled ‘Knitwear product development using kasuti embroidery motifs’
was carried out in Ludhiana city. Traditional motifs of kasuti embroidery were selected and
plates were developed through Corel Draw 13 and were shown to 10 panel of judges. After
the selection of motifs, three colour combinations of each motif were developed and again
shown to 20 judges to finalize the 10 colour combinations of the 10 selected motifs for the
development of design. After that two different design placements were prepared of the 10
most preferred motifs and their colour combinations. An interview schedule was prepared for
the purpose of collecting data from 80 female respondents between the age group of 20 to 30
years selected randomly from three colleges of Ludhiana city. The results of the study
revealed that majority of the respondents were graduates, belonging to nuclear families.
Seventy per cent of the respondents were aware of knitwear designs and 51.25 per cent aware
of kasuti embroidery and 70 per cent respondents preferred to buy knitwear kurtis.
Readymade kurtis were the most preferred kurtis with medium length and V-shape necklines.
Multi coloured combination was the most preferred colour combination followed by two
colour and three colour combinations. Skin, pista green, red and cream were the most
preferred colours. After this second interview schedule was prepared to study the preferences
for the developed knitwear kurtis. For this purpose four localities of Ludhiana city were
selected. All the kurtis were highly appreciated on the basis of colour combinations and
overall impact where as kurti D10 was the most preferred kurti. Majority of the respondents
rated all the kurtis as very good. The quoted price of the kurtis was found to be adequate and
30.72 to 50 percent profit can be earned by making knitwear kurtis.
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