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Thesis

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2011 - 20124
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Subject: Agricultural Economics × Start date: 2011 × Thesis Type: M.B.A. ×
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Now showing 1 - 4 of 4
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    ThesisItemOpen Access
    A Study of Compliance of Basel II Norms by Selected Banks
    (College of Basic Science and Humanities, Punjab Agricultural University, Ludhiana, 2011) Sharma, Sarishma; Kumar, Babita
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    ThesisItemOpen Access
    CUSTOMER EXPECTATIONS AND PRECEPTIONS REGARDING SERVICE QUALITY IN ORGANISED RETAIL STORES IN LUDHIANA
    (PAU Ludhiana, 2011) CHANDAN GOEL; Pratibha, Goyal
    The research project titled ―Customer expectations and perceptions regarding service quality in organised retail stores in Ludhiana‖ was undertaken with the objectives to study the gap between expectations and perceptions of customer towards organised retail stores in Ludhiana and to identify the reasons behind gap between customer‘s expectations and perceptions, if any, and to suggest solutions for the same. The study was conducted by selecting four organised retail stores from Ludhiana city on convenience basis and 25 customers were selected from these stores, thus a total sample size of 100 customers were selected for the study. Primary data was collected with the help of RSQS scale. The study shows that majority of the respondents were willing.
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    A STUDY OF MARKETING PRACTICES OF SELECTED MUSHROOOM GROWERS IN PUNJAB
    (PAU Ludhiana, 2011) RAMANDEEP SINGH; Gagandeep, Banga
    The research was under taken with the objectives of analyzing the marketing practices of the selected mushroom growers in Punjab and identifying the problems involved in marketing of mushroom in Punjab. A sample of 50 mushroom growers was selected from list of mushroom growers taken from directorate of horticulture, Punjab and Department of Microbiology, Punjab Agricultural University, Punjab. None of the mushroom growers were using promotional elements for marketing their produce. All the mushroom growers were selling their produce in packaged form but without any brand name. The major problems faced by mushroom growers in marketing the produce were nonpopularity of the produce, high perishability of the produce, low demand due to high prices lack of local processing facilities, and inadequate transportation facility from farm to market. Non-availability of sufficient market information also affects operational efficiency of the mushroom growers.
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    ThesisItemOpen Access
    A STUDY OF PROMOTIONAL STRATEGIES OF SELECTED FOOD-BASED SUPERSTORES IN PUNJAB
    (PAU Ludhiana, 2012) SOURAV JAIN; Gagandeep, Banga
    The present reseach was undertaken with the objectives to study the promotional strategies by food-based superstores in Punjab and to study the Point of Purchase strategies(Instore-displays) followed by these stores. The study was conducted by selecting 10 food-based superstores from Punjab on judgment basis. Primary data was collected with the help of a structured non dis-guised questionnaire. The study shows that all the superstores were using promotional strategies. The most important promotional tools were advertising and sales promotion. The purpose of P-o-P is informing the customer about the product, service and promotional schemes. The study further shows that the most effective P-o-P strategies are product displays and shelf talkers and the most effective In-store displays are the rack display and ensemble displays.