A STUDY OF MARKETING PRACTICES OF SELECTED MUSHROOOM GROWERS IN PUNJAB
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Date
2011
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PAU Ludhiana
Abstract
The research was under taken with the objectives of analyzing the marketing practices
of the selected mushroom growers in Punjab and identifying the problems involved in
marketing of mushroom in Punjab. A sample of 50 mushroom growers was selected from list
of mushroom growers taken from directorate of horticulture, Punjab and Department of
Microbiology, Punjab Agricultural University, Punjab. None of the mushroom growers
were using promotional elements for marketing their produce. All the mushroom
growers were selling their produce in packaged form but without any brand name. The
major problems faced by mushroom growers in marketing the produce were nonpopularity
of the produce, high perishability of the produce, low demand due to high
prices lack of local processing facilities, and inadequate transportation facility from
farm to market. Non-availability of sufficient market information also affects
operational efficiency of the mushroom growers.
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